Italy
Serie B nets Indian title sponsor
Indian tyre manufacturer BKT has signed up as the title sponsor of Serie B, the second division of Italian football.
Olimpia Milano enhances Armani partnership
Italian Lega Basket Serie A club Olimpia Milano has upgraded its sponsorship deal with the Armani Exchange division of fashion house Giorgio Armani.
Inter Milan signs Chinese sponsor
Italian Serie A football club Inter Milan has signed a sponsorship deal with Chinese ceramics company Monalisa Tiles.
Inter Milan signs wide-ranging Mastercard partnership
Italian Serie A football club Inter Milan has entered into a partnership with global payment services provider Mastercard.
Lavazza retains French Open in grand slam set
Italian coffee company Lavazza has renewed its sponsorship of the French Open grand slam tennis tournament.
Cagliari extends with kit partner
Italian Serie A football club Cagliari has extended its kit supplier partnership with Italian sportswear manufacturer Macron.
Sauber signs Axitea partnership
Formula One motor-racing team Sauber has agreed a sponsorship deal with global security provider Axitea.
Waze signs on as Roma’s latest travel partner
Italian Serie A football club AS Roma has agreed a partnership with traffic and navigation app Waze.
WorldSBK secures title sponsor for Imola round
Italian snack food company Pata Group has stepped up its support of the Superbike World Championship (WorldSBK) by becoming the title sponsor of this season’s round in Imola, Italy.
Petronas becomes F1’s first regional partner
Malaysian oil and gas company Petronas has been unveiled as the first regional sponsor of the Formula One motor-racing series.
Roma ends shirt sponsor search with record Qatar Airways deal
Italian Serie A football club AS Roma has today (Monday) signed a record shirt sponsorship deal with Qatar Airways.
Winning with style: AC Milan’s heritage keeps sponsors happy
AC Milan's new owners want to build on the heritage of success-with-style but expand the club’s horizons to become a global brand with a footprint that extends from China to the US.
Continental completes Grand Tour set with Giro d’Italia deal
German tyre manufacturer Continental has agreed a three-year deal to sponsor the Giro d’Italia cycling event.
Roma grants fans more transport options with Zig Zag deal
Italian Serie A football club AS Roma has agreed a partnership with Zig Zag to further enhance travel options for fans heading to its Stadio Olimpico on match days.
Hellas Verona signs new kit partner
Italian Serie A football club Hellas Verona has named sportswear manufacturer Macron as its new kit supplier.
Lenovo partners with Ducati’s MotoGP team
MotoGP World Championship motorcycling team Ducati has agreed a sponsorship deal with Chinese IT and technology company Lenovo.
Mercedes to promote EQ brand through Formula E
Mercedes EQ, the new product and technology brand for electric mobility of German automotive manufacturer Mercedes-Benz, has agreed a deal to sponsor the European leg of the Formula E electric car-racing series.
Lenovo links up with Ferrari
IT and tech company Lenovo has sealed a multi-year sponsorship deal with the Ferrari Formula One motor-racing team.