Italy
Bepro joins Bologna as performance analysis provider
Football analysis provider Bepro has entered a multi-season agreement with Italian Serie A club Bologna to become the club’s ‘Official Performance Analysis Provider’.
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Capex.com joins Juventus as trading category sponsor
Global trading broker Capex.com has signed a multi-season deal as the 'Official Online Trading Partner' of Italian Serie A club Juventus
FIGC extends with Net Insurance in referee-focused sponsorship
The Italian Football Federation (FIGC) has extended with its sponsor, insurance firm Net Insurance.
The deal, which will now run until 2023, is focused on the sponsorship of the FIGC's referees
AC Milan broadens AIM Sport deal to incorporate digital overlay
Italian Serie A club AC Milan has expanded its association with technology company AIM Sport to utilise digital overlay technology at its San Siro stadium
Telepass to present Alpine World Ski Champs as Infront pursues winter sales
Mobility technology brand Telepass has been named as presenting sponsor of the 2021 FIS Alpine World Ski Championships in Cortina, Italy
Roma signs Win365 as regional sponsor in Asia, Dal Pino wants betting ban reversed
Serie A outfit AS Roma is the latest Italian club to agree a regional betting sponsorship – signing a deal with Asian operator Win365.
Six Nations recruits WRU’s Maxwell as commercial chief, Beattie named CMO
Six Nations Rugby has named the Welsh Rugby Union’s Craig Maxwell as its chief commercial officer in a role that will begin at the start of next year.
Udinese extends with Conforama for another season
Italian football's Udinese Calcio has renewed its sponsorship contract with home furnishings retail chain Conforama.
The one-year extension builds on an association which began in the 2017-18 season
Peroni returns as beer sponsor of Italian Football Federation
Italian beer brand Peroni has returned as a sponsor of the Italian Football Federation (FIGC) until the 2022 World Cup in Qatar
Atalanta becomes latest European club to sign up Replay
Italian Serie A football club Atalanta has signed up fashion brand Replay as a sponsor.
The deal will run for the next three seasons, until the end of the 2022-23 campaign
AC Milan adds Etro to sponsorship portfolio
Italian football club AC Milan has signed up Italian fashion house Etro as a sponsor
Inter Milan follows city rivals in signing Starcasinò.sport as a sponsor
Inter Milan has become the latest Italian Serie A club to sign up sport and entertainment platform Starcasinò.sport as a sponsor.
Alfa Romeo extends backing of Sauber F1 team
Italian automotive manufacturer Alfa Romeo has extended its naming-rights deal with Swiss Formula 1 team Sauber to cover the 2021 season
Serie B and Konami strike new licensing agreement
Lega Serie B, the governing body for Italian football’s second division, has signed a new licensing agreement with video game developer Konami Digital Entertainment.
AC Milan renews with pasta brand La Molisana
Italian Serie A club AC Milan has extended its sponsorship contract with Italian pasta brand La Molisana
Shared Goals – adidas & Juventus
October/November 2019 saw adidas and Juventus launch the club’s fourth kit via a fashion-meets-football campaign in partnership with Palace Skateboard.
2020-21 Home Kit Launch – Puma & AC Milan
With Covid-19 still raging in July 2020, Puma & AC Milan used an Instagram-led campaign – celebrating Milan’s contemporary design culture and architecture – to launch the 2020-21 home kit.
Genoa fills sponsor slots with Banca Sistema and Synlab
Italian Serie A club Genoa has filled its front-of-shirt and sleeve sponsor positions with Banca Sistema and medical diagnostic provider Synlab respectively