Indian Subcontinent

The Board of Control for Cricket in India has said Chinese mobile telecommunications firm Vivo Mobile will become the new title sponsor of Twenty20 competition the Indian Premier League, while US sportswear giant Nike has extended its contract as the official apparel partner of the Indian national team.

Sri Lanka Cricket, the governing body for the sport in the country, has agreed a partnership with healthcare service provider Nawaloka Hospitals.

The Indian Premier League is set to have a new title sponsor next season with US multinational food and beverage corporation PepsiCo keen to end its current deal with the Twenty20 cricket competition, according to multiple reports.

Indian Super League football franchise Atlético de Kolkata has named Birla Tyres as its new principal sponsor.

Indian Super League football franchise Pune City has extended its partnership with German sportswear manufacturer Adidas.

Indian Super League football club Mumbai City has signed real estate company ACE Group as its lead sponsor for the upcoming 2015 season.

Football's Indian Super League (ISL) has teamed up with the logistics provider DHL ahead of the upcoming 2015 season.

Vehicle manufacturer Suzuki has been recruited as the title sponsor of the 2015 edition of the South Asia Football Federation (SAFF) Championship.

Indian Super League football club Chennaiyin has renewed a partnership with real estate company Ozone.

The Board of Control for Cricket in India has agreed a one-year partnership with Air India.

Motorcycle manufacturer Hero has been unveiled as the title sponsor of the 2015 Hockey World Cup League final in Raipur, India.

Competition from e-commerce and mobile phone sector companies in India has reinvigorated the value of domestic cricket properties, which struggled last year to meet the expectations of rights holders.

Specialist cricket website Cricbuzz will serve as the title sponsor of the forthcoming Test match series between Sri Lanka and India.

E-commerce firm Paytm has secured the title sponsorship rights to India’s home cricket series for the next four years.

Communications company Reliance has reached an agreement for its instant messaging application Jio Chat to be the principal sponsor of Indian Pro Kabaddi League champion Jaipur Pink Panthers.

Indian bathroom fittings manufacturer Prayag has secured the title sponsorship rights for the one-day international cricket series between Zimbabwe and India.