Germany
ABT Sportsline handed sponsor boost for Formula E
ABT Sportsline has sealed sponsorship agreements with courier company Deutsche Post, its associated DHL eCommerce business and the Warsteiner brewery ahead of the motor racing team’s participation in the Formula E Championship, the new electric car series operated by the FIA, motorsport’s global governing body.
European handball champions extend with jersey sponsor
German Handball Bundesliga team SG Flensburg-Handewitt has signed an extension to its jersey sponsorship deal with domestic co-operative banks Volksbanken und Raiffeisenbanken (BVR).
Werder Bremen logs on with new IT partner
German Bundesliga football team Werder Bremen has entered into a partnership with domestic online information technology store One.de.
Hoffenheim drives away with Audi extension
German Bundesliga football team TSG Hoffenheim has extended its sponsorship agreement with automotive manufacturer Audi until June 2016.
German Volleyball Bundesliga secures flooring partner
The German Volleyball Bundesliga (VBL) top-tier club competition has entered into a partnership with vinyl flooring manufacturer Gerflor.
SAP: Technology showcasing drives strategy
Simplifying the way organisations and individuals use technology is the overarching aim of software company SAP. Sports sponsorship is a great way to reinforce this message, Chris Burton, Head of Global Sponsorship at SAP, told Sport Sponsorship Insider.
Augsburg secures double extension
German Bundesliga top-tier football club Augsburg has extended its partnerships with local energy company Stadtwerke Augsburg (SWA) and car parts supplier Reinhard Kastner.
Schott teams with Bundesliga’s Mainz
Speciality glass company Schott has entered into a partnership with German Bundesliga football team Mainz 05 for the 2014-15 season.
Turkish Airlines signs up with Koln
Turkish Airlines has expanded its football sponsorship portfolio by signing up as a new partner of German Bundesliga top-tier football club Koln.
Hamburg Freezers and S-Bahn remain on track
German Ice Hockey League (DEL) team Hamburg Freezers has signed an extension to its sponsorship agreement with public transport company S-Bahn Hamburg.
DHL expands Bayern tie-up
German Bundesliga football champion Bayern Munich has agreed an enhanced six-year partnership, from 2014-15 to 2019-20, with global logistics company DHL.
Bayern nets extension with green partner
German Bundesliga champion Bayern Munich has extended its sponsorship agreement with solar power company Yingli Green Energy.
Bayern teams up with software giant SAP
Software manufacturer SAP has signed up as new platinum partner of German Bundesliga football club Bayern Munich.
Zumtobel lights the way for Borussia Dortmund
German Bundesliga football team Borussia Dortmund has signed a five-year partnership with Austrian lighting company the Zumtobel Group.
Bahlsen scores double Bundesliga extension
German Bundesliga football clubs Hannover 96 and Hamburg have extended their partnerships with domestic food producer Bahlsen.
Koln drives back into Bundesliga with Ford
German Bundesliga football club FC Köln has extended its long-standing partnership with automotive manufacturer Ford into a 20th year.
5vorFlug books renewal with Hamburg Freezers
Munich-based travel provider 5vorFlug has signed a two-year extension to continue as main sponsor of German Ice Hockey League (DEL) team Hamburg Freezers.
Evonik: a special relationship with Borussia Dortmund
Chemicals company Evonik Industries is using its sponsorship of Bundesliga club Borussia Dortmund to raise awareness of the business-to-business brand in Germany and, increasingly, internationally.