France

As a B2B company, sponsorship allows Capgemini to showcase its wide-ranging capabilities to clients in exciting and emotive ways. Faaez Samadi speaks to the company's sponsorship director Thomas Hirsch.

The Paris 2024 organising committee (Cojop) is on track to hit its original sponsorship revenue target by the end of this year, leaving around €100m ($108.5

French multinational chemicals group Arkema, the naming-rights sponsor of France’s top-flight women’s football league, has agreed a deal to sponsor the French women’s national team until 2025. T

French logistics solutions company CMA CGM Group has announced its role as the front-of-shirt sponsor at Ligue 1 club Olympique de Marseille.

The International Cycling Union (UCI) has announced that the Vélodrome National de Saint-Quentin-en-Yvelines near Paris will host the third round of this year’s Track Champions League, with French bank an…

Virtual advertising will be available in Ligue 1 from the start of the 2023-24 season after the LFP Media division of France’s Professional Football League (LFP) signed an agreement with ISG, the specialist v…

The Paris 2024 Organising Committee for the Olympic and Paralympic Games (COJOP) has signed Air Liquide as its latest official supporter, while organisers have reportedly decided against applying for an…

The Ultimate Fighting Championship has signed up Betclic, the online gambling and sports betting operation, as its 'Official Betting Partner' in France, Poland and Portugal

Short-form video platform TikTok has become an ‘Official Supplier’ of the Tour de France men’s and women’s races, starting from July 1. As

France’s Professional Football League (LFP) has renewed an agreement with Indian specialist tyre company BKT for naming rights to Ligue 2, the second tier of club football in the country.

Jean-François Jeanne, managing director of Infront France, is to leave the agency later this year after more than a decade to join Emirates as vice-president of global sponsorship and events.

The Cour des Comptes, France’s supreme audit institution, has again expressed its unease surrounding the financial planning for the 2024 Olympic and Paralympic Games in Paris, stating that “substantial unc…

France’s gambling regulator, L’Autorité Nationale des Jeux (ANJ), has issued guidelines on betting sponsorships in the country amid a 20-per-cent rise in the value of the industry this year.

Energy products provider Rexel has agreed a deal to sponsor the Tour de France for the next three years

Reusable cup and container brand Re-uz has been announced as an Official Supporter of the Paris 2024 Olympic and Paralympic Games

French optical lenses company Krys has renewed as a Major Partner of the Tour de France and the main sponsor of the white jersey, the classification for young riders, until 2026.