France

French Ligue 1 football club Lorient has signed Italian sportswear brand Kappa as its new kit supplier.

French oil and gas company Total has agreed a five-season deal to become the new official fuel supplier for the World Endurance Championship, along with other motor racing series organised by the Automobile Club de l’Ouest.

The Air France airline has entered into a partnership with Amaury Sport Organisation, through which it will sponsor a range of running events.

French Ligue 1 football club Girondins de Bordeaux has unveiled restaurant chain Bistro Régent as a new main sponsor.

Global construction engineering company Bouygues Construction has agreed to become a partner of Paris’ bid to host the 2024 summer Olympic and Paralympic Games.

Italian tyre manufacturer Pirelli has agreed a deal to take on naming rights to four European events during this season’s Superbike World Championship (WorldSBK) motorcycling series.

French Ligue 1 football club Olympique de Marseille has agreed a lucrative new kit deal with German sportswear brand Puma.

France’s national railway company, SNCF, has agreed a deal to sponsor Paris’ bid to stage the 2024 summer Olympic and Paralympic Games.

For 2017, we have researched over 800 deals, 41 sports and 11 selected markets to map out the sponsorship landscape of international federations and national governing bodies.

France’s national railway company, SNCF, and professional and financial services group Deloitte have signed up as official supporters of France’s bid to host the Rugby World Cup in 2023.

Financial services company BNP Paribas has extended its Main Partner sponsorship of tennis’s French Open until 2021 for an increase but at a value below the French Tennis Federation’s (FFT) asking price.

French construction equipment company Altrad has become the first brand to appear on the French rugby union national team shirt under a short-term agreement tied to the France 2023 Rugby World Cup bid.

The French Football League (LFP) has engaged Havas Sports & Entertainment, the global brand engagement network of the Havas agency, in its search for a title sponsor for the top-tier Ligue 1 club competition.

The Ligue Nationale de Rugby, which operates rugby union’s Top 14 club competition in France, has extended its partnership with sports equipment manufacturer Gilbert.

The Altrad Group, which sells and hires out equipment for the building and construction industry, has today (Tuesday) been confirmed as the first jersey sponsor of the French national rugby union team.

Girondins de Bordeaux has entered into a partnership with Sweetcom Group making the French energy group its main sponsor, while Ligue 1 football rival OGC Nice has extended a deal with national banking group Crédit Agricole.