France
Outgoing title sponsor Lidl to redirect French handball league spend into local clubs
German supermarket Lidl will not extend its title sponsorship of the French handball league after the 2020-21 season
LNR adds Schneider to array of Top 14 sponsors
The French National Rugby League (LNR) has signed up household appliance brand Schneider as a sponsor of its premier competition, the Top 14
Nice adds another shirt sponsor with Belstaff deal
French Football club OGC Nice has made another addition to its sponsorship portfolio with the signing of luxury clothing brand Belstaff
Round-Up: Russia fails to pay athletics fine, overseas IPL ‘likely’, Sha Tin Racecourse opens to punters, and more
World Athletics has halted the process allowing Russian track and field athletes to compete internationally as neutral athletes after Russian Athletics missed a deadline to pay a $6
Nice to display Ineos brand Grenadier on back of shirt
French football club OGC Nice has signed up Ineos-owned automotive brand Grenadier to its sponsorship portfolio
LFP signs up Betclic as French leagues’ betting sponsor
French online betting operator Betclic has signed a three-year sponsorship deal with France’s Professional Football League (LFP).
Nîmes signs shirt sponsorship deal with Bastide Médical
French Ligue 1 club Nîmes Olympique has signed a shirt sponsorship deal with medical equipment specialist Bastide Médical starting next season.
Branding still key to Veolia in Lyon’s green revolution
Branding will continue to play a major role in French utility company Veolia’s sponsorship of Ligue 1 club Olympique de Lyonnais, despite its new designation as ‘Environmental Partner’ from 2020-21 to 20…
Lyon and Groupama remain engaged over naming rights renewal
Ligue 1 club Olympique Lyonnais is still locked in negotiations over a potential stadium naming rights renewal with insurance group Groupama
Veolia adds environmental and women’s team strategy to Lyon deal
Utility company Veolia has become the official ‘Environmental Partner’ of French Ligue 1 club Olympique Lyonnais and the sleeve sponsor of the club’s title-winning women’s team.
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AS Saint-Étienne extends with kit supplier Le Coq Sportif
French Ligue 1 club AS Saint-Étienne has extended with long-standing kit supplier Le Coq Sportif.
The deal follows the five-year contract signed between the pair in 2015.
Round-Up: F1 ‘will continue’ after a positive Covid-19 test, Top 14 season terminated, Team WE-Madame Figaro tie-up, PSL crisis, and more
Formula One will not cancel a race this season even if a driver tests positive for Covid-19, series chief executive Chase Carey has said - BBC
Metz returns to Kappa in three-year kit deal
French Ligue 1 side Metz has signed a three-year kit supply deal with Italian sportswear brand Kappa.
The new agreement will run from 2020-21 to 2022-23
Tous Unis (All Together) – Accor, QNB, Ooredoo, Nike and more & Paris Saint-Germain
PSG teamed up with its sponsors and suppliers to raise funds for Parisian medical workers during the height of the Covid-19 pandemic.
Olympique Lyonnais reviews sponsorship goals in wake of Covid-19
French Ligue 1 football club Olympique Lyonnais has downgraded its objective of achieving between €43m ($46.5m) and €46m in sponsorship income next season because of the Covid-19 pandemic.
Drive for More – Yokohama & Chelsea FC
Running from March 2018 to May 2019, Drive for More leveraged Yokohama’s Chelsea shirt sponsorship to convert consumers at the point of sale.
Top 14’s Agen set to lose Gifi from sponsorship portfolio
French rugby union club Sporting Union Agenais (SUA) is set to lose the sponsorship of French discount chain Gifi at the end of the 2020 season
Amiens search for new shirt sponsor as Intersport cuts ties
French Ligue 1 side Amiens SC is searching for a new shirt sponsor after sports retailer Intersport signalled its intention to depart from the club