Outgoing title sponsor Lidl to redirect French handball league spend into local clubs

(Photo by Norbert Barczyk/PressFocus/MB Media/Getty Images)

German supermarket Lidl will not extend its title sponsorship of the French handball league after the 2020-21 season.

The brand has been named the ‘Lidl Starligue’ since the 2016-17 season, in a deal valued at about €1m ($1.1m) per year, according to the French sports news daily L’Équipe.

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