Europe
NatWest seals groundbreaking ECB sponsorship
The England & Wales Cricket Board has announced banking group NatWest as its title sponsor for Twenty20 cricket at international, county and recreational level under a new four-year agreement.
Vauxhall scores Irish FA extension
Vauxhall Motors has agreed to extend its sponsorship deal with the Irish Football Association by a further four years until at least the 2018 Fifa World Cup finals in Russia.
Derry-Londonderry returns to Clipper Race
Northern Irish city Derry-Londonderry is to return to the Clipper Round the World Yacht Race as a team sponsor for the event’s 2013-14 and 2015-16 editions.
Ecco gets behind Europe’s Solheim Cup bid
Danish footwear manufacturer Ecco has been named as the official footwear supplier to the 2013 European Solheim Cup team.
PSG agrees MoneyGram transfer
Paris Saint-Germain has agreed a three-year sponsorship deal with MoneyGram, while the French Ligue 1 football club is also reportedly seeking to significantly increase the value of its kit partnership with Nike.
Norwich signs up SBOBet
English Premier League football club Norwich City has announced a new commercial partnership with online bookmaker SBOBet.
Imtech to honour Hamburg naming rights deal
Imtech will fulfil its commitment as naming rights partner for the home stadium of German Bundesliga football club Hamburg SV following a meeting between the company, the club and its commercial rights partner Sportfive, according to the Bild newspaper.
Liverpool joins EA Sports football roster
English Premier League club Liverpool has reached a three-year partnership with video games company Electronic Arts.
London Irish constructs Crest Nicholson partnership
House building company Crest Nicholson has agreed a four-year deal with London Irish to become a shirt sponsor of the rugby union club until the 2016-17 season.
Eurobet secures Serie B title sponsorship
Lega Serie B, the governing body of the second tier of Italian football, has announced that Eurobet will be the title sponsor of the 2013-14 Serie B season.
Continental expands women’s football tie-up
Tyre manufacturer Continental has extended its partnership with the English Football Association to become an exclusive partner for its new commercial programme for the women’s game.
Zurich backs Swiss ice hockey
The Swiss Ice Hockey Federation has signed up Zurich as an official sponsor through to 2017.
HCL secures Galatasaray branding spot with ME Tablet
Turkish football club Galatasaray has signed a sponsorship deal with Indian technology company HCL’s ME Tablet brand.
Lotto Berlin teams up with Hertha
Brother reaches deal with Fulham
The UK subsidiary of Japanese-based multinational electronics company Brother has reached a deal to become the official technology partner of English Premier League club Fulham.
Mainz extends with Coca-Cola
German 1.Bundesliga team FSV Mainz has extended its partnership with soft drinks giant Coca-Cola for another three years, from 2013-14 to 2015-16.
Barcelona scores double deal with EA Sports and Replay
Spanish Liga champion Barcelona has bolstered its commercial portfolio by signing a three-year deal with EA Sports and a four-year agreement with Italian designer Fashion Box's Replay brand.
United teams up with PepsiCo in Asia-Pacific
English Premier League football club Manchester United has announced a multi-year sponsorship agreement in the Asia-Pacific region with American multi-national food and beverage company PepsiCo.