Europe
Saxo Bank commits to Riis Cycling for 2014
Danish trading and investment firm Saxo Bank has confirmed an extension to its title sponsorship of Riis Cycling for 2014, securing the future of the UCI World Tour team for another year.
United renews Unicef partnership
English Premier League football club Manchester United has renewed its partnership with Unicef and committed a further £1m (€1.2m/$1.6m) to the global children’s organisation’s worldwide child protection services.
Giants seal Bond It sponsorship
English Super League rugby league team Huddersfield Giants has confirmed building chemicals manufacturer Bond It as its main club partner for the 2014 season.
EXCLUSIVE: Uefa to sell Champions League partnership to airline sector
European football’s governing body Uefa is in talks to sell an Official Partner deal for the 2015-2018 cycle of the Champions League to a brand from the airline sector.
Bookmakers throw weight behind All-Weather Championships
The UK’s Arena Racing Company has confirmed title sponsorship deals with bookmakers 32Red, Ladbrokes, Coral and Bookmakers.co.uk for its new All-Weather Championships.
Maserati broadens horizons with Men’s World Squash Championship deal
Luxury sports car company Maserati has agreed a deal to become an official partner of the 2013 Men’s World Squash Championship.
SMT Shipping extends with Dutch cricket board
The Royal Dutch Cricket Association (KNCB) has extended its sponsorship deal with SMT Shipping for another year.
AC Milan nets Adidas extension
Italian Serie A football club AC Milan has agreed a 10-year extension to its long-running kit partnership with Adidas.
BT Sport onside with Arsenal
UK pay-television broadcaster BT Sport has reached an agreement to become an official partner of English Premier League football club Arsenal.
AIG seals five-year deal with Dublin GAA
The Dublin County Board of the Gaelic Athletics Association has signed a five-year sponsorship agreement with American insurance giant AIG.
Rugby League World Cup toasts Laurent-Perrier partnership
Rugby League World Cup 2013 organisers have announced a sponsorship deal with champagne house Laurent-Perrier.
Marseille scores Intersport extension
French Ligue 1 football club Olympique de Marseille has agreed a one-year extension to its contract with main partner Intersport.
DVL on the ball with Mikasa
Japanese sports equipment company Mikasa has extended its contract as the official ball partner of the Germany Volleyball League (DVL) by a further three years.
Rotary becomes Chelsea’s first watch partner
English Premier League football club Chelsea has signed its first partnership with a watch company by announcing Rotary as its new global official timekeeper.
Juventus welcomes Samsung to sponsor roster
Italian Serie A football club Juventus has signed a new three-year sponsorship deal with Korean electronics giant Samsung.
Olympic torch takes flight with Aeroflot
Russia’s national airline Aeroflot has agreed a deal to become a technical partner of the Sochi 2014 Winter Olympic Games torch relay.
Hennessy renews historic Gold Cup association
Cognac brand Hennessy has extended its title sponsorship of horse racing’s Gold Cup by a further three years.
Moss Bros dresses England for World Cup campaign
London-based tailor Moss Bros has reached a deal with England Rugby League to be the national team’s official formal suit supplier for Rugby League World Cup 2013.