Europe

Printer cartridges company Prink has agreed a one-year sponsorship deal with Italian Serie A football team Cesena.

Belgian pharmaceutical company Omega Pharma has made its sports nutrition brand Etixx the joint-title sponsor of the Omega Pharma - Quick-Step Pro Cycling Team from 2015 to 2017.

Danish wind turbine company Vestas has taken on 100 per cent of the operational budget for the entry of Team Vestas Wind into the 2014-15 Volvo Ocean Race.

Gaming brand EA Sports is paying an increased fee for its Premier League sponsorship and licensing rights, under a new deal, signed in July.

Dairy supplier Milla has become an official supporter of the inaugural European Games multi-sport event, which takes place in Baku next year.

The European Handball Federation has agreed a deal for charitable foundation Play for Change to sponsor referee’s shirts at its national team and club competitions throughout the 2014-15 season, as part of a new six-year partnership with the MP & Silva agency.

German Bundesliga football team Werder Bremen has entered into a partnership with domestic online information technology store One.de.

Synthetic surfacing supplier Notts Sport has reached an agreement to become England Hockey’s first-ever official facilities partner.

German Bundesliga football team TSG Hoffenheim has extended its sponsorship agreement with automotive manufacturer Audi until June 2016.

The Italian division of Japanese automotive company Suzuki has extended its sponsorship deal with Serie A football team Torino for the 2014-15 season.

Dutch Eredivisie top-tier football club Feyenoord has signed a sponsorship deal with online binary trading company EZTrader.com.

British snack food company McVitie’s has agreed an expanded sponsorship deal with Italian Serie A football team AC Milan for its McVitie’s Digestive brand.

The German Volleyball Bundesliga (VBL) top-tier club competition has entered into a partnership with vinyl flooring manufacturer Gerflor.

Stephen Urquhart, president of the luxury watch brand Omega, provided Sports Sponsorship Insider with a great marketing insight when he said that the only sponsorship that clearly moved sales of its watches was Omega’s James Bond deal.

French hotel operator Accor has become a new sponsor of the French Football Federation in a deal that will run through to June 30, 2018.

Simplifying the way organisations and individuals use technology is the overarching aim of software company SAP. Sports sponsorship is a great way to reinforce this message, Chris Burton, Head of Global Sponsorship at SAP, told Sport Sponsorship Insider.