Europe
Serie A’s resurgence not translating into revenues, as clubs struggle to find sponsors
Going into the summer recess, 18 out of 20 Italian Serie A clubs are thought to not have a front-of-shirt sponsor for the 2023-24 season, despite teams from the league enjoying a revival in Europe. Frank Dunne examines the reasons for their struggles.
Uno-X secures kit sponsor ahead of Tour de France debut
Uno-X Pro Cycling Team has agreed a sponsorship deal with supermarket chain Rema 1000 ahead of this year’s Tour de France.
Scottish Gas title sponsors men’s and women’s Scottish Cup in five-year deal
Scottish Gas has agreed a five-year deal with the Scottish Football Association, making the energy brand title sponsor of both the men’s and women’s Scottish Cup and a major investor in grassroots foo…
French audit body flags up ‘substantial uncertainties’ in Paris 2024 budget
The Cour des Comptes, France’s supreme audit institution, has again expressed its unease surrounding the financial planning for the 2024 Olympic and Paralympic Games in Paris, stating that “substantial unc…
ECB signs up Chaiiwala to sponsor The Hundred
The ECB has added Indian street food restaurant chain Chaiiwala to The Hundred’s sponsorship portfolio.
Plus500 retains Young Boys in football sponsorship portfolio
Swiss Super League champion BSC Young Boys has extended its contract with main sponsor, online trading company Plus500
Inter agrees 11th-hour Paramount+ shirt deal for Champions League final
Inter Milan has agreed an 11th-hour shirt sponsorship deal with Paramount+ covering the team’s appearance in next weekend’s Uefa Champions League final against Manchester City.
Uefa club competition sponsor bids invited in games console, food delivery categories
European governing body Uefa has issued an invitation for brands to express their interest in the remaining sponsorship packages available for its next club competitions sponsorship cycle, which runs from…
Jumbo to withdraw from sports sponsorship
Jumbo, the Dutch supermarket chain, is to exit the sports sponsorship market when its current deals end next year, the group's new chief executive has announced
French regulator issues sports betting sponsorship guidelines
France’s gambling regulator, L’Autorité Nationale des Jeux (ANJ), has issued guidelines on betting sponsorships in the country amid a 20-per-cent rise in the value of the industry this year.
Google Pixel replaces Flyeralarm as Women’s Bundesliga title sponsor
Consumer electronic device brand Google Pixel will become the new title sponsor of the Women's Bundesliga from start of the 2023-24 season
Arsenal toasts extension with beer sponsor Camden
English Premier League club Arsenal has agreed a multi-year extension to its sponsorship deal with Camden Town Brewery
Telepass and VW deals allow FIGC to increase ‘mobility sector’ income
The FIGC has maximised its 'mobility' sector sponsorship income by signing deals with Telepass and VW Italia. Matthew Glendinning reports.
LTA agrees Lexus naming rights sponsorship
The UK Lawn Tennis Association (LTA) has unveiled a new major sponsorship with carmaker Lexus
Tour de France adds Rexel as sponsor, Lidl backs WorldTour team
Energy products provider Rexel has agreed a deal to sponsor the Tour de France for the next three years
Hilton upgrades from Ryder Cup supplier to top-tier sponsor
Ryder Cup Europe and the PGA of America have announced that Hilton has upgraded its sponsorship of the 2023 Ryder Cup to Worldwide Partner
FA seeks WSL commercial lead ahead of move to independence
The English Football Association (FA) has begun the search for a commercial and partnerships lead for the Women's Super League (WSL)
Crystal Palace bets on Kaiyun for sleeve sponsorship
Crystal Palace will kick off the 2023-24 Premier League season with another new sleeve sponsor, after announcing a partnership with Asian betting brand Kaiyun Sports