Europe
Stoiximan signs record Greek Super League title deal
Greek online betting company Stoiximan has become title sponsor of the Greek Super League in a three-year deal, from 2022-23 to 2024-25.
SportBusiness understands the agreement is worth €9.5m ($10.1
DFB adds Vorwerk as women’s team sponsor
The German Football Association (DFB) has announced domestic appliance maker Vorwerk as a sponsor of the German women’s national team ahead of the Fifa Women’s World Cup later this year.
Afizzionados adds Barcelona to European club portfolio
Mexican pay-television sports channel Afizzionados has added Spanish LaLiga club FC Barcelona to its portfolio of sponsorship deals with major European teams
Tour de France refreshes sponsor roster with Orangina deal
Soft drinks brand Orangina has agreed a sponsorship deal with cycling showpieces the Tour de France and Tour de France Femmes
Financial sector sponsor bids, including crypto, invited for Europa League, Conference League
Uefa is inviting interested parties in the financial services category, including cryptocurrency exchanges, to submit expressions of interest in a sponsorship rights package for the Uefa Europa League…
Aim Sport corrects its ‘inaccurate statements’ about Supponor patent dispute
Swiss virtual advertising firm Aim Sport has had to publish a press release correcting a number of ‘inaccurate statements’ it made after rival company Supponor was found to have infringed its patent by …
Kosner to become Osasuna’s new main sponsor, HR Motor agrees deal
Spanish LaLiga team Club Atlético Osasuna has signed up Kosner and HR Motor as new shirt sponsors.
Italian Rugby looking for stability with Vittoria Assicurazioni shirt sponsorship deal
The Italian Rugby Federation will be hoping that its latest front-of-shirt sponsorship deal with insurance company Vittoria will end what has been a turbulent period commercially.
AS Roma gets green light for Adidas deal, as arbitration court rules against New Balance
AS Roma has been given the green light to enact its new kit supplier agreement with Adidas from next season, having been taken to an arbitration court by its current supplier New Balance
WhaleFin ‘expected to exit’ Atlético Madrid shirt sponsorship
Cryptocurrency platform WhaleFin could terminate its main sponsorship deal with Atlético Madrid at the end of this season given the impact of the sector’s crisis on the brand’s finances.
Swiss watch brand Purnell strikes three-year PSG deal
French Ligue 1 club Paris Saint-Germain and Swiss watchmaker Purnell have signed a three-year sponsorship making Purnell the club’s official timekeeper.
Great Britain SailGP Team lands Emirates as first title sponsor
The Great Britain SailGP Team has secured its first title sponsor through a three-year deal with Dubai-based airline Emirates
Udinese extends with sleeve sponsor Consorzio del Prosciutto di San Daniele
Italian Serie A club Udinese has further extended its sleeve sponsorship deal with food products manufacturer Consorzio del Prosciutto di San Daniele
Mercedes signs Snapdragon and G42, Red Bull Racing secures Built For Athletes
The Mercedes Formula 1 team has signed multi-year sponsorship agreements with Qualcomm Technologies and G42, while Red Bull Racing has agreed a deal with fitness brand Built for Athletes
Continental adds women’s national team to DFB sponsorship
Tyre manufacturer Continental has enhanced its agreement with the German Football Association (DFB) by becoming a sponsor of the women’s national team for the next four years.
Liqui Moly announced as EHF Euro 2024 sponsor
The European Handball Federation (EHF) has unveiled Liqui Moly as the latest sponsor of the men's EHF Euro 2024 national team tournament
Vueling commits to three-year French Rugby Federation sponsorship
Vueling Airlines has become an official supplier of France Rugby and its men’s, women’s and sevens national teams.
EA Sports ‘closing in’ on £488m Premier League renewal
The Premier League is reported to be closing in on a lucrative six-year extension to its sponsorship and licensing agreement with EA Sports that would be worth close to £488m ($587.6m).