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CURRENT MANCHESTER UNITED shirt sponsor Aon signed up as an official partner of the National Football League (NFL) in the UK, October 23

HAS THE ENERGY sector’s love affair with sport peaked in the United Kingdom? Five years ago, sport’s value as a communications tool for brands in the newly-deregulated energy sector was undisputed. In

IN LATE SEPTEMBER, the Dubai-based national airline carrier Emirates acquired the exclusive 10-year naming rights to the “Emirates Arena”, a new multi-sports facility in the city of Glasgow, Scotland whi…

OTTO BOCK HEALTHCARE extended its worldwide partnership with the International Paralympic Committee (IPC) through to the 2016 edition of the Paralympic Games in Rio de Janeiro, August 30

LOCOG’s HOSPITALITY programme caused “significant interference” to the client entertainment and hosting plans of official sponsors, in what may prove to be a one-off concession on hospitality to local…

SUNDERLAND FOOTBALL CLUB of the English Premier League signed a new, two-year shirt sponsorship deal with Invest in Africa, reported to be worth up to £20 million per year to the north-east England-based …

SPORTS SPONSORSHIP INSIDER has learnt that the London Legacy Development Corporation (LLDC) is pursuing two methods of selling the naming rights to the Olympic Stadium

FRENCH CREDIT company Cofidis le Credit en Ligne has extended its title sponsorship of the Cofidis cycling team for four more years through 2016

A CAMPAIGN to raise the profile of the Allianz Arena name ahead of the UEFA Champions League final in May could point the way for other venues stripped of their sponsor deals when hosting major international…

THE FIM SUPERBIKE World Championship (SBK) will have a new title sponsor for the 2012 season and beyond, after Italian energy company Eni agreed a multi-year deal ahead of round two of the series in Imola,…

THE RUGBY FOOTBALL UNION (RFU) signed a four-year partnership with BMW Group UK as the official vehicle partner to take effect from September 2012

IN OCTOBER 2011, the Germany-based global trye company Continental, signed as a global sponsor of UEFA EURO 2012 in Poland-Ukraine and UEFA EURO 2016 in France

THREE "BIG NAME" English Premier League (EPL) clubs are close to signing six-figure deals to generate new revenue streams from in-stadium mobile apps

MANCHESTER UNITED confirmed logistics company DHL as the club’s first official training kit sponsor in August, building on DHL’s existing relationship with the club as the Official Logistics Partner and…

IN SEPTEMBER, the global shopping centre group Westfield signed as the 27th tier three official partner of the London Olympic and Paralympic Games and the 44th commercial partner overall

SPORTS GOVERNING bodies must step up to the plate to help partner brands on their digital campaigns or risk seeing the social media revolution backfire on them

THE ENGLISH PREMIER League’s Manchester City Football Club and Etihad Airways struck a 10-year comprehensive partnership agreement significantly expanding their existing commercial relationship in a d…

LAST MINUTE activation around next year’s Olympic Games is likely to inspire a hike of up to 20 per cent in outdoor advertising rates in the host city.

KOREAN ELECTRONICS GIANT, Samsung, the Worldwide Olympic Partner for Wireless Communications Equipment, signed football icon David Beckham as the company’s Global Brand Ambassador for the London 2012 O…