Europe

Football
Sponsorship & Marketing

Spanish LaLiga club FC Barcelona has agreed a three-season sponsorship deal with Prime, the US isotonic beverages brand owned by influencers Logan Paul and KSI
Football
Sponsorship & Marketing

LaLiga’s new title sponsorship agreement with EA Sports will improve its ability to engage new fans and allow it to pivot to a more “qualitative” sponsorship approach, according to Jorge de la Vega, comme…
Football
Sponsorship & Marketing

Nottingham Forest has extended its sponsorship agreement with E.ON in a deal that sees the utilities firm become the English Premier League club’s official training wear partner.
Football
Sponsorship & Marketing

Adidas has confirmed its return as kit supplier of Italian Serie A club AS Roma, having overcome the previous incumbent’s demand for ‘first right of refusal’ in an arbitration court in February. T
Football
Industry Moves

Fifa has begun the search for a head of marketing partnerships, a high-profile role within its commercial department
Rugby Union
Sponsorship & Marketing

UK-based sportswear brand Castore has announced a multi-year kit and retail deal with United Rugby Championship team Leinster
Football
Sponsorship & Marketing

OKX, the crypto exchange and Web3 technology company, has stepped up its involvement with Manchester City, becoming the club's sleeve sponsor from next season as part of a renewed multi-year partnership
Football
Sponsorship & Marketing

Chocolate maker Cadbury has continued its recent sponsorship drive by signing a new long-term agreement with Premier League club Arsenal
Golf
Sponsorship & Marketing

Saudi-backed team golf series LIV Golf has sold the title rights to its first-ever event in continental Europe to the tourism and sport authority for the Spanish region of Andalucía in a multi-year deal.
Tennis

The All England Lawn Tennis and Croquet Club (AELTC) is preparing for a watershed Wimbledon Championships, driven by its new sponsorship agreement with Barclays. Faaez Samadi reports.
Football
Sponsorship & Marketing

Spanish LaLiga club Valencia has agreed a two-season extension to its kit sponsorship deal with Škoda.
Football
Sponsorship & Marketing

RCD Mallorca has announced a five-year extension with Nike as the LaLiga club's kit sponsor
Football
Sponsorship & Marketing

Turkish Süper Lig club Galatasaray has signed what it called the “biggest sponsorship agreement in the history of Turkish sports” by extending its main shirt deal with car rental company Sixt.
Football
Sponsorship & Marketing

Pro League club Anderlecht has agreed a new four-season sponsorship deal with Napoleon Sports that will grant the Belgian betting and gaming operator shirt sleeve branding rights
Cycling
Events

The International Cycling Union (UCI) has announced that the Vélodrome National de Saint-Quentin-en-Yvelines near Paris will host the third round of this year’s Track Champions League, with French bank an…
Football
Sponsorship & Marketing

Premier League clubs Burnley and Fulham have both signed shirt sponsorship deals with betting operators ahead of the looming gambling sponsorship ban that will come into force in three years’ time.
Football

Just a few years after it was regarded as one of the hottest sectors in football sponsorship, tyre industry spending has crashed by 69 per cent in the past five years across the four largest European football leagues. Faaez Samadi reports.
Football
Finance & Law

IT consultancy firm MHP, a subsidiary of Porsche, is set to take on naming rights to VfB Stuttgart’s home stadium as part of a wide-ranging agreement that could see the German automotive brand acquire a…