The International Rugby Board more than doubled its income from logistics firm DHL in a sponsorship renewal last month.
QBE, the Australian Securities Exchange-listed insurance underwriter, is sponsoring the QBE Autumn Internationals as part of a deal with the Rugby Football Union, which ends in August 2016.
GoDaddy, the US-based web hosting company, is sponsoring the Rugby League World Cup as part of its focus on British and European expansion.
Gatorade, the PepsiCo-owned sport drink brand, has seen exposure at the 2013 Rugby League World Cup surpass its own expectations, with UK viewing figures for tournament games outranking its own interests in the Premier League.
Eurobet, the Italian betting company, has attracted 20 per cent of new registrations to its online betting service from its title sponsorship of Serie B, Italian football’s second tier league.
Manchester United’s biggest regional sponsorship deal, with Saudi Telecom Company, is understood to have fallen in value by half when it was renewed this summer.
The European Handball Federation is aiming for an upper target of around €3.2m ($4.35m) from sponsorship sales of the men’s and women’s European Handball Championships, the EHF Euros, in 2014.
The French football league, the Ligue de Football Professionnel, is planning to create several new sponsorship packages - a title sponsorship, a technology partner, and some regional partners.
The Scottish Professional Football League this month agreed a three-year deal with soft drinks brand Irn Bru, boosting its annual sponsorship revenue to around £1m (€1.2m/$1.6m), with its most valuable title sponsorship still to sell.
The National Football League’s International Series generated a 35 per cent increase in sponsorship income in 2013 compared to 2012, Marc Reeves, the league’s international commercial director, told Sports Sponsorship Insider this month.
Turkish Airlines is weighing up a bid to become an Official Sponsor of the Uefa Champions League from the 2015-16 season, the start of the competition’s next three-year rights cycle.
The Spanish football league, the Liga de Fútbol Profesional, is looking to sign up to four new global partners in a push to exploit the league’s international commercial potential.
The England and Wales Cricket Board signed a £2m ($3.1m/€2.4m)-per-year agreement in August with NatWest bank in the first deal under a new sponsorship structure.
The value of the title sponsorship of Serie B, the second tier football league in Italy, rebounded in its latest deal with betting company Eurobet, following a drop of more than 50 per cent in the last year of the previous agreement.
Serie A, Italy’s top football league, is understood to earn about €26m ($35.3m) per year from central sponsorship revenue, more than eight times the amount earned by the Italian second tier, Serie B.
Unibet Denmark sponsors FC Copenhagen and FC Midtjylland because they share our determination to be 'best in class'. These organisations reach out to engage their fans on a personal level just like Unibet strives towards engaging our players and customers.
A share of betting revenues from fans will help top up the English Football League’s income from its new title sponsorship deal with Sky Bet, after the deal fell short of the league’s revenue target.
Amaury Sport Organisation, the organiser of the Tour de France cycle race, is in talks with carmaker Skoda and food conglomerate Nestlé Group to renew as Tour de France Club Partners and maintain a top-tier sponsor line-up that has gone unchanged since 2004.