Europe
OlyBet sponsors Kaunas’ EuroLeague Final Four
Betting and gaming operator OlyBet has agreed a deal with Euroleague Basketball to sponsor this season’s edition of the EuroLeague Final Four.
Energy supplier Peninsula named Gibraltar FA lead sponsor
Marine energy supplier Peninsula has signed a two-year sponsorship with the Gibraltar Football Association (GFA)
Atlético Madrid adds Avis as new sponsor
Spanish LaLiga club Atlético de Madrid has signed a sponsorship deal with US car rental company Avis.
The three-season deal names Avis as the official sponsor of Atlético’s rental vehicles. Th
Kukri Sports named UCI Cycling Worlds clothing provider in six-figure contract
Sports clothing manufacturer Kukri Sports has been appointed as the official provider of workforce and volunteer clothing at the 2023 UCI Cycling World Championships taking place in Glasgow and across…
Bosnian FA agrees new Kelme kit deal, FAI renews with Nissan
The Football Association of Bosnia and Herzegovina (NS/FS BiH) has agreed a new kit supply deal with Spanish sportswear and equipment manufacturer Kelme
Chelsea secures Cadbury sponsorship extension
Chelsea is the latest Premier League club to unveil a sponsorship extension with Cadbury, just three days after the chocolate brand announced its renewal with Manchester United
Excel Esports adds HSBC UK to sponsorship portfolio
UK-based esports brand Excel Esports has named banking group HSBC UK as the organisation's ‘Official Financial Services Partner and Financial Health Provider’.
Ex-EFL marketing director Barrand named British Swimming CEO
British Swimming has appointed Drew Barrand as its new chief executive ahead of next year’s Olympic and Paralympic Games in Paris.
Sportfive adds Giants to esports representation roster
The Sportfive agency has further enhanced its esports portfolio by agreeing an alliance with Spanish organisation Giants
ArcelorMittal becomes Official Partner of Paris 2024
Multinational steel company ArcelorMittal has become an Official Partner of the Paris 2024 Olympic and Paralympic Games
Spanish Football Federation adds TCL as new sponsor
The Spanish Football Federation (RFEF) has agreed a new sponsorship deal with Chinese consumer electronics manufacturer TCL
Cadbury extends Manchester United global sponsorship
Premier League club Manchester United has announced that chocolate brand Cadbury has agreed a multi-year extension to its global sponsorship deal
Castore signs FAI as first national team client
The Football Association of Ireland (FAI) has signed a multi-year kit supply and sponsorship deal with Castore in what represents a first national team agreement in the sport for the UK sportswear manufacturer
Banca Mediolanum extends as Giro d’Italia ‘blue jersey’ sponsor
Italian bank, insurance and asset management group Banca Mediolanum has renewed as a top tier sponsor of the Giro d'Italia Grand Tour cycling race for another three years
Bitget adds women’s team to Juventus sponsorship
Global cryptocurrency exchange Bitget has expanded its sponsorship deal with Juventus to take in the Italian Serie A club’s women’s team.
Scottish football’s SFA, SPFL and SWPL form combined commercial entity
The Scottish Football Association (SFA), Scottish Professional Football League (SPFL) and Scottish Women’s Premier League (SWPL) have announced the creation of a centralised commercial operation that t…
Adidas warns of €700m operating loss for 2023
German sportswear company Adidas has warned that its operating loss for 2023 could total €700m ($738m) after it recently severed ties with rapper and fashion designer Kanye West.
Questions raised in Ukraine over Joma branding in Zenit kit deal
Russian Premier League (RPL) club Zenit Saint Petersburg has signed a new kit deal that has prompted an angry response from the Ukrainian Football Association (UAF)