China
BYD deal highlights rise of Arsenal’s secondary partners
Chinese electric vehicle manufacturer BYD Auto has become English Premier League club Arsenal’s Official Car and Bus Partner in a multi-year, global deal.
Chinese Super League signs automotive partner
State-owned automotive manufacturer SAIC Motor has agreed a sponsorship deal with the Chinese Super League, the top tier of club football in the country.
Argentine FA scores hat-trick of Chinese sponsors
The Argentine Football Association has agreed regional sponsorship deals with Chinese interior design company Der, home appliances manufacturer Vanward and consumer lending company Hexin.
Nike seals Chinese Super League extension
US sportswear company Nike has confirmed a 10-year extension of its partnership with football’s Chinese Super League.
Nike set to extend Chinese Super League deal – reports
US sportswear company Nike has agreed a deal to extend its kit partnership with club football competition the Chinese Super League, according to multiple reports.
Petronas becomes F1’s first regional partner
Malaysian oil and gas company Petronas has been unveiled as the first regional sponsor of the Formula One motor-racing series.
Arsenal claims first with electric vehicle partner
English Premier League football club Arsenal has signed a global partnership with China-based electric vehicle manufacturer BYD Auto.
Title sponsor renews with ITTF Women’s World Cup
Chinese food products manufacturer Uncle Pop has extended its title sponsorship of the International Table Tennis Federation’s Women’s World Cup.
Chinese sponsor extends backing of ITTF World Championships
The International Table Tennis Federation has agreed a deal with TATA for the Chinese door manufacturer to sponsor the next three editions of its World Championships.
Chinese title sponsor signs on for men’s World Curling Championship
Chinese sportswear brand 361° has been named as the title sponsor of the upcoming World Men’s Curling Championship.
Title sponsor signs on for snooker’s China Open
Snooker’s China Open has agreed a deal for financial services company Fuhua Group to become its new title sponsor.
Portuguese Football Federation signs latest Chinese sponsor
The Portuguese Football Federation (FPF) has agreed a sponsorship deal with Chinese energy drinks company Eastroc Super Drink.
Portuguese Football Federation lands Chinese partner
The Portuguese Football Federation (FPF) has entered into a partnership with Chinese drinks producer Hangzhou Wahaha Group.
Fina renews with Chinese partner
Fina, the global governing body of aquatic sports, has extended its partnership with Chinese swimwear company Hosa.
Fina signs Chinese title sponsor for Diving World Series
Fina, the global governing body of aquatic sports, has agreed a deal for China National Sport Group to title sponsor its Diving World Series as part of a long-term partnership with the organisation.
Chinese Super League club lands title sponsor
Chinese Super League football club Chongqing Dangdai Lifan has signed a title sponsorship agreement with SWM Motors.
Chinese Super League snaps up energy drink partner
Chinese energy drink manufacturer Eastroc Super Drink has agreed a deal to sponsor the Chinese Super League, the top tier of club football in the country.
Renault Sport partners with Alibaba-owned Tmall
Formula One motor-racing team Renault has agreed a sponsorship deal with business-to-consumer retail marketplace Tmall, which is owned by Chinese e-commerce company Alibaba.