China
Suning’s real estate division signs regional deal with Inter
Serie A club Inter Milan has signed a sponsorship deal with Suning Real Estate, a division of the club’s Chinese ownership group Suning.
Beijing 2022 invites Official Suppliers
The organisers of the Beijing 2022 Winter Olympics have invited companies to bid for official supplier contracts in several categories
China’s top court gives Michael Jordan partial victory
Former basketball star Michael Jordan has scored a small win in his long-running legal tussle with Chinese sportswear firm Qiaodan Sports
CBA lands wide-ranging China Mobile rights deal
Migu, the video entertainment subsidiary of mobile telecoms operator China Mobile, has signed a wide-ranging agreement with the CBA, the top basketball league in China
Chinese Athletics Association agrees sponsorship with Huami
The Chinese Athletic Association and national track and field team have agreed a sponsorship deal with wearable technology brand Huami
Hangzhou Asian Games preparations back underway
Preparations for the 2022 Asian Games in Hangzhou, China are back underway, after being halted due to the coronavirus outbreak
PwC and Suirui Group become Official Suppliers of Beijing 2022
Business services company PricewaterhouseCoopers and software company Suirui Group have agreed deals to be Official Suppliers of the Beijing 2022 Winter Olympics
Wanda: Coronavirus may cause ‘material adverse impact’ on sports unit
Wanda Sports Group, the sports unit of Chinese conglomerate Dalian Wanda, has warned of the potential for a “material adverse impact” on its business because of the ongoing spread of the coronavirus.
Rising Stars – Wanda Group & Fifa
Wanda activated its rights around the 2018 Russia World Cup through a multi-strand activation spanning a flag-bearer experience, hospitality programme, fan ticketing and a digital experience.
Barcelona adds Taiping Life as latest sponsor in China
Spanish LaLiga club FC Barcelona has signed up insurance company Taiping Life as its latest regional sponsor in China
Barcelona partners with China Academy of Art for Chinese New Year posters
FC Barcelona has collaborated with the China Academy of Art to produce a series of posters to mark the upcoming Chinese New Year that combine the club's stars with traditional Chinese patterns and graphics
Alibaba partners with Narita Airport to showcase Tokyo 2020 artwork
Technology firm Alibaba Cloud has formed a partnership with Narita Airport to showcase digital artworks by young Japanese artists related to the upcoming Tokyo 2020 Olympics
NongFu Spring first brand to take up LaLiga’s expanded offer in China
LaLiga has made Chinese mineral water brand NongFu Spring its official drinking water partner in China.
SportBusiness understands the contract will run until the end of the 2021-22 LaLiga season
Pisen Electronics becomes CBA sponsor
Consumer electronics company Pisen Electronics has signed a deal with the Chinese Basketball Association to become an official sponsor of the CBA League.
Pisen specialises in mobile phone accessories
Anta signs Eileen Gu as brand ambassador
Chinese sportswear company Anta Sports Products announced yesterday that it has signed China's first naturalised skier, Eileen Gu, as a brand ambassador
EXCLUSIVE: ITTF to appoint long-term Chinese commercial partner after nine-month search
The International Table Tennis Federation is close to announcing a Chinese investor as its long-term partner as part of a wider commercial overhaul, SportBusiness understands
Heilan Home snaps up Wu Lei as ambassador
Chinese fast fashion brand Heilan Home announced on its Weibo page yesterday that it had signed a deal with Espanyol football player Wu Lei
Kappa titles Royal Never Give Up’s Dota 2 team
Chinese esports organisation Royal Never Give Up (RNG) has signed a title sponsorship deal with Italian sportswear brand Kapa for its Dota 2 team.
Under the deal, RNG will be rebranded as Kappa