Caribbean
Bermuda Tourism Authority sets course for America’s Cup
The Bermuda Tourism Authority has agreed a deal to become an official partner of the 35th America’s Cup.
Jamaican athletics connects with telco partners
Merged telecommunications providers Lime and Flow have sealed a sponsorship agreement with the Jamaica Athletics Administrative Association.
Gosling’s links up with America’s Cup
Gosling’s has been unveiled as the official rum and ginger beer of the 2017 America’s Cup sailing event.
CPL holds out for Hero, plans international growth
The Caribbean Premier League (CPL) T20 cricket tournament this month signed a one-year title sponsorship deal with motorcycle manufacturer Hero MotoCorp.
Jarritos seals place at Concacaf Gold Cup
North American soft drinks brand Jarritos has secured a sponsorship deal for the Confederation of North, Central American and Caribbean Association Football (Concacaf) Gold Cup national team tournament.
Hero secures top billing at CPL
Indian motorcycle manufacturer Hero MotoCorp has secured a title sponsorship agreement with the Caribbean Premier League Twenty20 cricket tournament.
Caribbean Premier League picks up Unibet as partner
Online sports betting company Unibet has struck a partnership with the Caribbean Premier League (CPL) Twenty20 cricket tournament.
PwC sets sail with America’s Cup
The Bermudan arm of multinational professional services company PricewaterhouseCoopers has been named as an official sponsor of the 35th America’s Cup sailing showpiece.
America’s Cup Event Authority banks local partner in Bermuda
The Bank of N.T. Butterfield & Son has been named as the official Bermuda bank of the 2017 America’s Cup sailing event.
Caribbean Premier League checks in with Marriott Hotels
US hotel group Marriott has reached an agreement to become the official hotel partner of the Caribbean Premier League Twenty20 cricket tournament.
Maxxis gets to grips with Concacaf Champions League
The Confederation of North, Central America and Caribbean Association Football (Concacaf) has agreed a sponsorship deal with tyre manufacturer Maxxis for its Champions League club competition.
Indian cricket in a sponsorship world of its own
To mark the start of the Cricket World Cup in Australia and New Zealand this month, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the boards of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.
Joma enters cricket market with West Indies
Spanish sportswear manufacturer Joma has agreed a deal to become the kit supplier to the West Indies national cricket team.
West Indies bag Indian sponsor for World Cup campaign
Indian online shopping company Yepme has reached an agreement to serve as the West Indies team sponsor for its upcoming 2015 Cricket World Cup campaign.
Tag Heuer stays on track with Race of Champions
Swiss luxury watch brand Tag Heuer has renewed its partnership with the Race of Champions for the motor racing event’s 2014 edition, extending its association to a 10th year.
Red Stripe drinks to Jamaican Premier League extension
Beer brand Red Stripe has renewed a sponsorship deal with the Jamaican Premier League football competition.
Barbados Tridents take flight with JetBlue Airways
Caribbean Premier League Twenty20 cricket team Barbados Tridents have reached a deal to make US carrier JetBlue Airways its official airline.
Virgin Atlantic and Hero back Caribbean Premier League teams
Airline Virgin Atlantic Caribbean and motorcycle manufacturer Hero Motocorp have each agreed sponsorship deals with three Caribbean Premier League cricket franchises.