Brazil
CBF ordered to fulfil terms of Sport Promotion contract
The Brazilian Football Confederation (CBF) has been ordered by a judge in Rio de Janeiro to fulfil the terms of its contract with the Sport Promotion agency following a request from the governing body…
CBF latest to secure agreement with Binance
The Brazilian Football Confederation (CBF) has signed a wide-ranging deal with blockchain and cryptocurrency provider Binance
Brazilian Football Confederation looks to terminate Sport Promotion deal
The Brazilian Football Confederation (CBF) has filed a request to terminate a contract with the Sport Promotion agency for the rights to market perimeter board advertising across Campeonato Brasileiro…
Red Bull Bragantino switches Nike for New Balance as 2022 season begins
Brazilian football club Red Bull Bragantino has signed up New Balance as its new kit supplier
Brazilian clubs break from Sport Promotion deal to sign with Brax
A group of 12 Campeonato Brasileiro Serie A clubs have agreed to a perimeter advertising board deal with Brax Sports Assets, quitting an existing contract with the Sport Promotion agency
Atlético Mineiro and Santos leverage gambling category in front-of-shirt deals
Brazilian football club Atlético Mineiro has signed a renewal to its sponsorship contract with gambling platform Betano.
Sportfive awarded commercial role to develop Flamengo’s international following
Campeonato Brasileiro Série A club Flamengo has appointed the Sportfive agency to expand its global market presence, with a focus on the US in particular.
Fluminense extends with back-of-shirt sponsor Grupo Gazin
Campeonato Brasileiro Serie A football club Fluminense has renewed its agreement with home appliances retailer Grupo Gazin, which will continue as the team's back-of-shirt sponsor for a further two years
Brazil latest international football sponsorship move for Kavak
The Brazilian Football Confederation (CBF) has signed new and used car retailer Kavak as a sponsor
Fluminense leverages education sector with Universidade de Vassouras sponsorship
Brazilian football club Fluminense has signed higher education institution Universidade de Vassouras as its latest sponsor
Sicredi renews Copa do Brasil sponsorship in Klefer-brokered deal
The Copa do Brasil will be sponsored by cooperative financial institution Sicredi for the seventh consecutive year
New Botafogo owner Textor to axe ‘several’ sponsorship deals
American technology entrepreneur John Textor, the incoming major shareholder at Rio de Janieiro-based football club Botafogo, is ready to terminate several of the club’s sponsorship agreements because t…
Athletico Paranaense renews Havan sleeve sponsorship
Brazlian football's Athletico Paranaense has signed a renewal to its sponsorship contract with Brazilian retailer Havan
LiveMode and 1190 Sports unite to chase equity in Brazilian leagues
Brazil’s LiveMode agency and 1190 Sports, the international broadcast rights-holder to Brazil’s top two football leagues, have combined to propose taking over commercial management of the leagues with a m…
Corinthians and Santos sign up back-of-shirt sponsors
Brazilian football rivals Corinthians and Santos have each concluded back-of-shirt sponsorship deals ahead of their first matches in the 2022 Campeonato Paulista, the São Paulo state championships.
Betfair inks ‘biggest’ Brazilian state football deal with Campeonato Carioca naming rights
Betting operator Betfair has signed what is claimed to be the “biggest commercial agreement” in Brazilian state football as the naming rights sponsor for this year’s Campeonato Carioca.
T
OdontoCompany extends Copa do Brasil deal
Dental clinics chain OdontoCompany has agreed a one-year extension to its sponsorship of the Copa do Brasil, the leading cup competition in Brazilian club football
Flamengo’s Adidas deal set to continue after renewal approved
Brazilian Série A football club Flamengo’s extension of its supply contract with global sports brand Adidas has been approved by the club’s council.