Brazil
Corinthians extends with shirt sponsor ALE
Campeonato Brasileiro Série A football club Corinthians has renewed its shirt sponsorship deal with fuel distribution company ALE.
Brazilian justice ministry investigates betting sponsorship contracts
Brazil’s Ministry of Justice has ordered football clubs, federations and the broadcaster Globo to submit their advertising and sponsorship contracts with sports betting operators for scrutiny amid concerns o…
Galera.bet signs as Brazilian Basketball Confederation ‘master sponsor’
Sports betting operator Galera.bet has signed as a new ‘master sponsor’ of the Brazilian Basketball Confederation (CBB) until 2031.
CBF renews top-tier Itaú Unibanco sponsorship
The Brazilian Football Confederation (CBF) has signed a renewal to its sponsorship contract with financial services company Itaú Unibanco.
Corinthians and Gol Plus launch ‘master warm-up’ sponsorship
Brazilian top-flight football club Corinthians has signed a sponsorship deal with vehicle protection company Gol Plus with the focus on assets connected to the pre-match warm-up
Athletico-PR returns to sports betting marketplace with Betsson sponsorship
Campeonato Brasileiro Série A football club Athletico Paranaense has agreed a new shirt sponsorship deal with Swedish online gambling company Betsson.
Athletico-PR ends EstrelaBet deal after four days
Campeonato Brasileiro Série A football club Athletico Paranaense has cancelled its shirt sponsorship deal with sports betting company EstrelaBet after just four days.
EstrelaBet signs shirt sponsorship deals with Athletico Paranaense and Internacional
Sports betting company EstrelaBet has agreed shirt sponsorship deals with Campeonato Brasileiro Série A football clubs Athletico Paranaense and Internacional, while Atlético Mineiro has signed a long-term con…
Fluminense and Benfica sign with Socios
Brazilian Série A club Fluminense and Liga Portugal outfit Benfica have signed agreements to launch fan tokens on Socios.com.
Galera.bet and GiroAgro sponsor Campeonato Brasileiro
Brazilian betting operator Galera.bet has signed a three-year deal as a master sponsor of the Campeonato Brasileiro, Brazil’s top-tier football league.
Judge reverses decision in CBF, Sport Promotion legal case
The Brazilian Football Confederation (CBF) has claimed a win in its legal battle with the Sport Promotion agency after a judge opted to reverse a decision from earlier this week which stated that the governing…
CBF ordered to fulfil terms of Sport Promotion contract
The Brazilian Football Confederation (CBF) has been ordered by a judge in Rio de Janeiro to fulfil the terms of its contract with the Sport Promotion agency following a request from the governing body…
CBF latest to secure agreement with Binance
The Brazilian Football Confederation (CBF) has signed a wide-ranging deal with blockchain and cryptocurrency provider Binance
Brazilian Football Confederation looks to terminate Sport Promotion deal
The Brazilian Football Confederation (CBF) has filed a request to terminate a contract with the Sport Promotion agency for the rights to market perimeter board advertising across Campeonato Brasileiro…
Red Bull Bragantino switches Nike for New Balance as 2022 season begins
Brazilian football club Red Bull Bragantino has signed up New Balance as its new kit supplier
Brazilian clubs break from Sport Promotion deal to sign with Brax
A group of 12 Campeonato Brasileiro Serie A clubs have agreed to a perimeter advertising board deal with Brax Sports Assets, quitting an existing contract with the Sport Promotion agency
Atlético Mineiro and Santos leverage gambling category in front-of-shirt deals
Brazilian football club Atlético Mineiro has signed a renewal to its sponsorship contract with gambling platform Betano.
Sportfive awarded commercial role to develop Flamengo’s international following
Campeonato Brasileiro Série A club Flamengo has appointed the Sportfive agency to expand its global market presence, with a focus on the US in particular.