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Betfair inks ‘biggest’ Brazilian state football deal with Campeonato Carioca naming rights

(Photo by Wagner Meier/Getty Images)

Betting operator Betfair has signed what is claimed to be the “biggest commercial agreement” in Brazilian state football as the naming rights sponsor for this year’s Campeonato Carioca.

The competition – to be called the Cariocão Betfair 2022 – is for teams from the state of Rio de Janeiro and includes major Brazilian Campeonato clubs Botafogo, Flamengo and Fluminense, amongst others.

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