Brazilian clubs break from Sport Promotion deal to sign with Brax

(Photo by Wagner Meier/Getty Images)

A group of 12 Campeonato Brasileiro Serie A clubs have agreed to a perimeter advertising board deal with Brax Sports Assets, quitting an existing contract with the Sport Promotion agency.

Sport Promotion had held the rights to sell static advertising board rights for the vast majority of clubs since 2019, but 12 clubs have now decided to terminate the contract. The existing contract, which includes all Serie A clubs except Athletico Paranaense, was due to run until 2023.

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