Australia
Wests Tigers builds on Meriton partnership
Sydney-based National Rugby League team Wests Tigers has re-signed serviced apartments company Meriton as a major sponsor for the 2014 season.
Coles teams up with Netball Australia
Australian supermarket chain Coles has reached a sponsorship agreement with Netball Australia ahead of its forthcoming international matches.
Kia serves up Australian Open extension
Korean automobile manufacturer Kia Motors has extended its role as the main sponsor of the Australian Open tennis tournament through to 2018.
Eels boosted by dual deal
Australian National Rugby League (NRL) team Parramatta Eels has agreed major sponsorship deals with property developer Dyldam and online bookmaker Unibet.
Asics seals ARU kit deal
The Australian Rugby Union has announced sportswear brand Asics as the kit supplier to its national teams from 2014.
Westinghouse Solar powers Central Coast Mariners
Australia A-League football team Central Coast Mariners has announced a new premium partnership with solar products supplier Westinghouse Solar.
AFL renews Virgin partnership ahead of Grand Final
The Australian Football League has extended its partnership with airline Virgin Australia for a further five years.
Mitsubishi and Melbourne Stars strike up partnership
Australian Twenty20 Big Bash League cricket franchise Melbourne Stars has entered into a two-year sponsorship agreement with Japanese automotive manufacturer Mitsubishi Motors.
Renault maintains faith in AFL with Port Adelaide extension
French automotive giant Renault has renewed and expanded its commercial deal with AFL Australian rules team Port Adelaide.
Amart teams up with Western Sydney Wanderers
Australian sports and leisure retailer Amart Sports has reached a deal with Western Sydney Wanderers to become the football team’s official membership sponsor ahead of the new A-League season.
Goodman Fielder teams up with Waratahs
Food company Goodman Fielder has reached a deal to become an official partner of New South Wales Waratahs for the 2014 Australian rugby union season.
Harvey Norman takes title spot for A-League Friday nights
Australian electronics and homeware retailer Harvey Norman has secured the naming rights to the A-League’s Friday Night Football programme for the next three years.
KooGa extends long-term Western Bulldogs partnership
KooGa has agreed a three-year extension to its long-term kit partnership deal with AFL Australian rules club Western Bulldogs.
Wolf Blass tees up partnerships with Australian golf showpieces
The IMG agency has brokered a three-year deal for Australian wine brand Wolf Blass to become the official wine supplier for the Australian Masters golf tournament.
ISPS teams up with World Cup of Golf
The International Federation of PGA Tours has confirmed philanthropic organisation the International Sports Promotion Society as the new title sponsor of the World Cup of Golf ahead of the 2013 edition of the tournament.
Oates seals title sponsorship for Victorian Open
Professional cleaning and household products company Oates has sealed a three-year naming rights sponsorship with the Victorian Open golf event.
Adelaide United teams up with Northern Territory government
A-League team Adelaide United has entered into a sponsorship agreement with the Northern Territory government that aims to promote football in central Australia.
Perth Glory extends Europcar partnership
Australian A-League football team Perth Glory has announced a two-year extension of its sponsorship agreement with car rental group Europcar.