Australia
NBL drives off with Europcar extension
The Australian National Basketball League club competition has extended its partnership with car rental company Europcar.
New South Wales government develops naming rights deal for Hunter Stadium
Property developer McDonald Jones Homes has taken on naming rights to Hunter Stadium, the home ground of Australian A-League football team the Newcastle Jets and NRL rugby league club the Newcastle Knights.
Melbourne Victory gets in shape with new shirt sponsor
Australian A-League football club Melbourne Victory has agreed a shirt sponsorship deal with weight loss brand Optislim.
Title sponsor extends with Women’s Big Bash
Sports retail store chain Rebel has opted to extend its title sponsorship of the Women’s Big Bash League following the success of the inaugural season of the Australian Twenty20 cricket competition.
Geelong Cats cotton on with new apparel partner
The Geelong Cats AFL Aussie rules football club has entered into a partnership with fashion brand, the Cotton on Group.
Football Federation Australia teams up with BLK
Football Federation Australia has entered into a partnership with sportswear company BLK.
Melbourne Victory broadcasts TCL partnership
Australian A-League football club Melbourne Victory has secured a partnership with the TCL Electronics Australia arm of multinational television manufacturer TCL Corporation.
Liverpool partners with Alcatel in Australia, New Zealand
Smartphone manufacturer Alcatel has entered into a partnership with English Premier League football club Liverpool.
Newcastle Jets add fresh coat to Inspirations Paint partnership
Paint stores chain Inspirations Paint has renewed its partnership with Australian A-League football team Newcastle Jets.
UFC seals Tabcorp deal for Australian market
The Ultimate Fighting Championship mixed martial arts series has entered into a partnership with Australian gaming and gambling group Tabcorp.
NRL hails landmark partnership with sportswear brand
Australia’s National Rugby League has entered into a partnership with US sports lifestyle brand ’47.
Sea Eagles sign new main sponsor amid Coco Joy proceedings
Waste and recycling firm United Resource Management has agreed a deal to become the new main sponsor of Australian NRL rugby league club the Manly Warringah Sea Eagles.
Richmond Tigers renew major sponsorship deal with Bingle
AFL Aussie rules football team Richmond Tigers has renewed its partnership with insurance group Bingle, one of its main sponsors.
Aldi adds FFA to sponsorship basket
Supermarket chain Aldi has entered into a partnership with Football Federation Australia.
Canberra Raiders brew new shirt sponsor
Australian NRL rugby league team Canberra Raiders has agreed a shirt sponsorship deal with Dare Iced Coffee.
Wilson nets expansion with NBL
Sports equipment manufacturer Wilson has expanded its partnership with the Australian National Basketball League club competition.
Women’s BBL team extends with principal partner
Australian Women’s Big Bash League Twenty20 cricket team the Brisbane Heat has extended its main sponsorship deal with Epic Pharmacy.
Toyota drives on as AFL’s premier partner
Japanese automotive manufacturer Toyota has extended its long-running partnership with the AFL Australian rules football league.