Australia
ARU confident of finding new title sponsor ahead of 2017 Super Rugby season
Australian Rugby Union chief operating officer Rob Clarke has said he is confident the body will find a new title sponsor for the Super Rugby club competition before its 2017 season begins next month.
Commonwealth Bank: Rebalancing investment towards grassroots cricket
Australian bank, Commonwealth Bank, is switching the focus of its Cricket Australia sponsorship from naming rights to Australia’s elite Test match properties to drive association with community and grassroots cricket in Australia.
Brumbies Plus500 double-up takes club top of Aussie rugby
Australian rugby union club Brumbies this month signed a deal with forex company Plus500 to make its shirt one of the most valuable in world club rugby.
Port Adelaide furthers Asian drive with Cathay Pacific partnership
AFL Aussie rules football team Port Adelaide has entered into a partnership with Hong Kong airline Cathay Pacific.
Western Force extends with major partner
Australian Super Rugby franchise Western Force has extended its partnership with engineering and project services contractor Clough.
Gold Coast Titans join BLK exodus
Australian NRL rugby league team the Gold Coast Titans has become the latest club to end its association with sportswear company BLK after announcing the Classic Sportswear brand as its new kit partner.
Rolex renews Australian Grand Prix partnership
Swiss watchmaker Rolex has extended its title sponsorship agreement with the Australian leg of the Formula One motor-racing championship.
Suzuki drives on with Melbourne Storm
Australian NRL rugby league club Melbourne Storm has extended its partnership with Japanese automotive manufacturer Suzuki.
Orica-BikeExchange lands new co-title sponsor
Sports equipment manufacturer Scott Sports has signed on as a co-naming rights sponsor of Australian UCI WorldTour cycling team Orica-BikeExchange.
Orica-BikeExchange signs new kit partner
Australian UCI WorldTour cycling team Orica-BikeExchange has entered into a partnership with Italian cycling apparel brand Giordana.
Yakult commits to Essendon recovery effort
AFL Aussie rules football team Essendon has extended its partnership with probiotic dairy products company Yakult.
JLT sponsors AFL’s pre-season series
Insurance provider JLT has been named as the new title sponsor of the AFL Aussie rules football league’s pre-season competition.
AFL hires new partner
The AFL Aussie rules football league has entered into a partnership with car and van rental company Thrifty.
Wilson serves up extension with Tennis Australia
Sports equipment manufacturer Wilson has extended its partnership with the Tennis Australia governing body, through which it serves as the official ball of the Australian Open grand slam tournament.
Plus500 signs on as new main sponsor of Super Rugby’s Brumbies
Online trading company Plus500 has been unveiled as the new naming-rights partner of Australian Super Rugby franchise the Brumbies.
Puma steps in early to replace BLK as Richmond partner
AFL Aussie rules football team Richmond has signed an apparel partnership with German sportswear brand Puma.
Cycling Australia rides on with Santini
The Cycling Australia governing body has extended its partnership with Italian sportswear manufacturer Santini.
Melbourne FC motors on with jersey sponsor
AFL Aussie rules football team Melbourne FC has extended its jersey sponsorship deal with motoring logistics company Automotive Holdings Group.