Australia
AFL signs Chemist Warehouse deal, Special K extends AFLW partnership
The AFL Aussie rules league has entered into a partnership with pharmacy chain Chemist Warehouse, while the AFL Women’s competition has renewed a sponsorship deal with cereal brand Special K.
NRL’s Rabbitohs claim first with PlayUp partnership
Australian NRL rugby league team the South Sydney Rabbitohs has entered into a partnership with fantasy sports, betting and online gaming platform PlayUp.
Rebels claim Super Rugby first with jersey sponsorship
Australian Super Rugby team the Melbourne Rebels has agreed a major sponsorship deal with Legacy Property and Investment Group.
Australian Olympic Committee partners with Asics
The Australian Olympic Committee has entered into a partnership with Japanese sportswear manufacturer Asics.
Sponsors sign up for Sydney’s Invictus Games
Australian financial services company Westpac and coconut water brand Coco Fuzion 100 have signed up to support this year’s edition of the Invictus Games multi-sport event for wounded servicemen and women, which will take place in Sydney.
AFL teams up with Samsung
The AFL Aussie rules football league has entered into a partnership with Korean consumer electronics company Samsung.
Magellan axes Cricket Australia deal amid ball-tampering scandal
Magellan Financial Group has today (Thursday) become the first major Cricket Australia sponsor to terminate its association with the body in the wake of the ball-tampering scandal that has enveloped the national team.
Cricket Australia partners weigh up options amid ball-tampering scandal
Cricket Australia’s commercial partners are considering their options as the ball-tampering scandal arising from the national team’s Test match in South Africa continues to make headlines, both at home and abroad.
Melbourne FC teams up with Infiniti
AFL Aussie rules football team Melbourne FC has entered into a partnership with Infiniti, the premium car brand of Japanese automotive manufacturer Nissan.
AirAsia commits to wide-ranging surfing deal
Malaysian airline AirAsia has agreed a sponsorship deal with Australia’s leading surfing bodies.
McLaren harnesses new sponsorship opportunity with Gandys
Formula One motor-racing team McLaren has agreed a sponsorship deal with British lifestyle brand Gandys.
University steps up backing of AFL’s Carlton
La Trobe University has expanded its partnership with AFL Aussie rules football club Carlton by becoming a kit sponsor of the team.
McDonald’s adds women’s league to AFL partnership
Fast-food restaurant chain McDonald’s has renewed its partnership with the AFL Aussie rules football competition, through which it will now sponsor the AFL Women’s league.
World Surf League signs telco partner for Australian market
US telco Boost Mobile has signed a partnership with the World Surf League that will focus on the Australian leg of the competition.
St Kilda signs up Reflex as women’s team sponsor
AFL Aussie rules football club St Kilda has signed up Australian office paper firm Reflex as a major sponsor of its women’s team.
LifeProof backs World Surf League
Waterproof smartphone case manufacturer LifeProof has agreed a deal to sponsor the World Surf League.
Sponsor steps up to kit status with Brumbies
Insurance company AustBrokers Canberra has expanded its partnership with Australian Super Rugby franchise the Brumbies by becoming a kit sponsor of the team.
Allianz backs Gold Coast 2018
German financial services company Allianz has agreed a deal to sponsor the upcoming Commonwealth Games in Gold Coast, Australia, while it has also renewed its partnership with the Australian Paralympic Committee.