Australia

Aussie Rules

In 2020, National Australia Bank activated its title partnership of the AFL’s official boys and girls league throughout the usual March to September season even as pandemic brought play to a halt.
Rugby League

In 2018 and 2019, Sydney Roosters shirt sponsor Steggles ran two versions of an activation that saw men’s team players replace the poultry brand’s logo with the names of women.
Athletics
Sponsorship & Marketing

Physiotherapy and strength training provider Kieser has become title sponsor of Australia’s Great Ocean Road Running Festival in a deal brokered by the IMG agency.
Football
Sponsorship & Marketing

Australian Professional Leagues, the new body governing Australia’s club football leagues, has agreed a new sponsorship deal with McDonald’s Australia.
Aussie Rules
Sponsorship & Marketing

The AFL has signed up German tyre brand Continental as a new sponsor for the 2021 AFL Premiership season and extended its key airline carrier deal with Virgin Australia
Aussie Rules

In 2019, Audi leveraged its partnership with AFL club Hawthorn Hawks through a player ‘fast lap experience’ aimed at driving Audi Sport consumer test drive bookings.
Athletics
Sponsorship & Marketing

Sports brand Nike will be the event naming sponsor of the Melbourne Marathon Festival when it returns to the sporting calendar this October
Basketball
Finance & Law

Brydens Lawyers, a major sponsor of Australian sport, has called for its sponsorship decals to be removed from the basketball court of the Sydney Kings because players are slipping on the surface
Aussie Rules

Activating its long-term partnership with the AFL around the 2019 Grand Final, NAB brought its Mini Legends campaign to life through an on-site experience to engage with thousands of fans at the AFL Grand Final Live Site fan space.
Rugby League
Sponsorship & Marketing

Sportswear brand Puma will kit out both Australian rugby league’s State of Origin representative sides in 2021, adding the NSW Blues to its recently-signed agreement with the Queensland Maroons.
Rugby League
Sponsorship & Marketing

Australian rugby league team the Newcastle Knights has agreed a back-of-jersey sponsorship with US health products company Isagenix International
Motorsport
Sponsorship & Marketing

Australian motor racing series Supercars has agreed a number of sponsorship deals ahead of this weekend’s season-opener at Bathurst, the Repco Mt Panorama 500.
Basketball

In July 2019, Bridgestone Australia rolled out a local market phase of the company’s global ‘Chase Your Dreams’ Olympic activation platform, in the form of a CSR-driven, basketball-focused, community court refurbishment project.
Golf
Sponsorship & Marketing

US video conferencing company Cisco Webex has become the inaugural presenting partner of the PGA of Australia's The Players Series, a new mixed tournament series that involves men and women competing in…
Horse Racing

In January 2019, leading Australian bookie and official race wagering partner TAB created a bespoke branded space to activate its rights on the ground at the Magic Millions Gold Coast Race Day.
Rugby Union
Sponsorship & Marketing

Australian retailer Harvey Norman has become the naming rights sponsor of Super Rugby AU for the 2021 season, which kicked off today
Motorsport
Sponsorship & Marketing

Dorna Sports, series rights-holder and promoter of MotoGP, has signed up Red Bull as title sponsor of its Australian Grand Prix
Basketball
Sponsorship & Marketing

The National Basketball League (NBL) is at loggerheads with the Australian Basketball Players’ Association (ABPA) over game safety, with the latter claiming sponsor decals on courts are presenting an i…