Asia

Unilever-owned personal care brand Rexona is paying a premium from 2015 to 2016 to partner the Williams Martini Racing Formula One team.

Dutch recruitment company Randstad has renewed its deal with the Williams Martini Racing Formula One team because the team provides an efficient global marketing platform.

New commercial plans set out by the International Olympic Committee (IOC) could spur twofold or threefold increases in TOP Partner values if executed properly, Timo Lumme, managing director of IOC Television & Marketing Services, has told Sports Sponsorship Insider.

Mexico-based telecoms giant América Mόvil has extended its sponsorship with the Sahara Force India Formula One team for the 2015 season.

German Bundesliga football team VfL Wolfsburg has entered into a partnership with Chinese tyre manufacturer Linglong Tire in a move that will strengthen the club’s ties to the Asian country.

Chinese swimwear company Hosa has signed up as the new title sponsor of the 10km Marathon Swimming World Cup.

South Korean mobile carrier SK Telecom has agreed a long-term sponsorship deal for the country’s national speed skating team.

Crude oil producer Cairn India has signed up as a sponsor of the 2014 Champions Trophy men’s hockey tournament.

International Premier Tennis League franchise Singapore Slammers has entered into a partnership with Indian logistics company Avvashya Group.

Automotive manufacturer Toyota has become a full Asian Football Confederation partner, strengthening its ties with the regional governing body under a new two-year deal.

Global courier company FedEx has reached a sponsorship agreement with the International Premier Tennis League, which commenced today (Friday) in the Philippines.

Qatar Airways has signed up as a presenting sponsor of the inaugural International Premier Tennis League (IPTL), which will begin tomorrow (Friday)

French oil and lubricant specialist Motul has acquired title sponsorship rights to the TT Assen round of the MotoGP motorcycling series, along with extending its association with the championship’s Japanese round.

Formula One motor racing team Force India has signed an extension to its sponsorship agreement with Mexican telecommunications company America Movil for the 2015 season.

Nutrition brand IVC signed a multi-year deal in October to become English Premier League club Manchester United’s first Official Chinese Wellness Partner and the fifth regional partner to have signed up or renewed during the 2014-15 season.

International Premier League Tennis (IPTL) received a multi-million dollar sum from regional soft drinks group Coca-Cola India for the title sponsorship rights to the inaugural team tennis series with just weeks to spare before its launch on November 28.