Asia
Saxo Bank can pay premium for Monaco upgrade
Online trading and investment bank, Saxo Bank, has extended its partnership with the Lotus Formula One team for another year, rising in value if it takes up additional on-car branding options at the Monaco Grand Prix.
Jabra joins ITU to reach business and retail
Audio products manufacturer Jabra is looking to reach business and retail customers through its partnership with the International Triathlon Union’s (ITU) World Triathlon Series (WTS).
Epson: Steering growth to developing nations
Japanese printing and technology brand Epson is using the high visibility of Formula One to increase its global brand awareness and build customer relationships.
Black Knight rides in for Sri Lanka Cricket
Men’s personal care brand Black Knight has reached a sponsorship agreement with the Sri Lanka national cricket team.
Aeroflot wings in for Women’s World Curling Championships
Russian airline Aeroflot has secured the main sponsor berth for the 2015 World Women’s Curling Championship.
NEC Corporation, Fujitsu join expanding Tokyo 2020 gold partner programme
IT solutions providers NEC Corporation and Fujitsu have been signed up as the latest gold partners of the Tokyo 2020 summer Olympic and Paralympic Games.
Canon snaps up Tokyo 2020 gold partnership
Canon has been unveiled as the latest gold partner of the Tokyo 2020 summer Olympic and Paralympic Games.
Monster Energy in MotoGP
The Monster energy drink brand’s deal with Kawasaki Team Racing is its first foray into team sponsorship in World Superbike, but follows a far bigger, ongoing investment in MotoGP.
Kawasaki deal kick-starts Monster in World Superbikes
Energy drink brand Monster Energy as a top-tier sponsor of the Kawasaki Racing Team in a two-year deal, from 2015 to 2016.
Tokyo 2020 hits mark with opening deals
The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) has hit its asking price on its first top-tier domestic deals for the 2020 Games.
Lotte Mart strikes Gwangju 2015 partnership
Korean supermarket chain Lotte Mart has become the latest company to sign up as a partner of the Gwangju 2015 Universiade multi-sport event.
Great Eastern Life stays on-side with S.League
Life insurance company Great Eastern Life has signed a two-year extension to its co-title sponsorship agreement with Singapore’s top football division, the S.League.
Nissan signs up partners for World Endurance Championship campaign
Japanese automotive manufacturer Nissan has signed multi-year partnerships with Swiss watchmaker Tag Heuer, along with French lubricants manufacturer Motul and tyre company Michelin, to support its entry into the World Endurance Championship motor racing series.
Chelsea banks on new Indian partnership
English Premier League football club Chelsea has entered into a new partnership with Indian new generation bank IndusInd Bank.
Yonex distributor Sunrise extends Team Singapore partnership
Sporting goods distributor Sunrise & Company has extended a deal to provide Yonex training and competition kit for the Singapore National Olympic Council’s (SNOC) national team.
Force India confirms Inter partnership
Formula One motor racing team Force India has confirmed a multi-year sponsorship deal with Latin American insurance group Inter.
Asahi joins Tokyo 2020 marketing portfolio
Asahi Breweries has signed up as a gold partner of the Tokyo 2020 summer Olympic Games.