Asia
Tokyo 2020 unveils two more gold partners
Nippon Life Insurance and Tokio Marine & Nichido have been unveiled this (Friday) morning as gold partners of the Tokyo 2020 summer Olympic and Paralympic Games.
PyeongChang 2018 boosted by Korean Air deal
South Korea’s national airline Korean Air has signed an official partnership agreement with the organising committee of the PyeongChang 2018 Olympic and Paralympic Games (POCOG).
JX Nippon to energise Tokyo 2020
Energy company JX Nippon has signed up as a gold partner of the 2020 summer Olympic Games in Tokyo, Japan.
CEAT steps up to fill category void for IPL
Indian tyre manufacturer CEAT has agreed a three-year sponsorship deal with Twenty20 cricket competition the Indian Premier League.
Jabra: Looking to business and sport customers
Audio equipment manufacturer Jabra is looking to authenticate itself in the sports fitness space and reach key business decision-makers through its partnerships.
Hummel extends backing of Afghan football
Danish sportswear brand Hummel has extended a partnership deal with the Afghanistan Football Federation (AFF).
JVC Kenwood stays on track with WTCC
Japanese consumer electronics manufacturer JVC Kenwood has renewed its top-tier sponsorship of the World Touring Car Championship.
Skullcandy deal sounds good for Force India
Formula One motor racing team Force India has secured a multi-year partnership with headphones manufacturer Skullcandy.
Rinnai to make impression at World Figure Skating Championships
Japanese gas appliance manufacturer Rinnai has reached an agreement to become an official sponsor of the International Skating Union’s 2015 World Figure Skating Championships.
Tata Motors expands Kings XI tie-up
Tata Motors Prima, the heavy duty truck division of Indian automotive company Tata Motors, has secured a title sponsorship deal with Indian Premier League Twenty20 cricket team Kings XI Punjab.
Badminton Association of Malaysia signs lucrative Victor deal
Taiwanese sporting goods supplier Victor has signed a six-year sponsorship deal with the Badminton Association of Malaysia.
Tirebank secures title spot with KBO League
South Korean tyre retailer Tirebank has signed a three-year deal to become the new title sponsor of the KBO League, the top division of baseball in the country.
IOC set to sign Toyota as TOP partner – report
Toyota is set to become the first automotive company to sign up as an International Olympic Committee TOP partner, according to Kyodo News.
President Park wants Korean support for PyeongChang 2018
South Korean President Park Geun-hye has called on more companies in the country to support PyeongChang’s hosting of the 2018 winter Olympic Games.
Hyundai Construction builds alliance with Gwangju 2015
Korean engineering and construction company Hyundai Construction has agreed to become an official partner of the Gwangju 2015 Universiade multi-sport event.
Indian cricket in a sponsorship world of its own
To mark the start of the Cricket World Cup in Australia and New Zealand this month, Sports Sponsorship Insider has completed a survey of the sponsorship portfolios for the boards of Australia, England, India, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.
Epson joins big-paying brands at Mercedes F1
Japanese printing and technology brand Epson, this month, signed a three-year Official Team Partner deal, from 2015 to 2017, with the Mercedes AMG Petronas Formula One Team.
Epson builds football portfolio around United and AFC
Printing and technology brand Epson sponsors two major football properties, including English Premier League giants Manchester United, that “provide the strategic and geographical coverage the brand requires from its portfolio”.