Asia

Australian winery Wolf Blass has entered into a partnership with Nippon Professional Baseball, the operator of Japan’s domestic league.

Food producer Ajinomoto has been unveiled as an official partner of the Tokyo 2020 summer Olympic Games.

The Chinese Football Association has signed a four-year extension to its partnership with the Yanjing Beer brand.

The 16 member clubs of the Chinese Super League (CSL) are at a critical stage in the development of their commercial programmes. They are attempting to move away from a funding model based almost entirely on the patronage of the large Chinese corporations which own them to one based on revenues from sponsorship deals with major global brands, media rights income and match-day revenues.

“Have you been to China recently?” I ask this because the question is really a kind of shorthand for a different sort of enquiry, that is to say: is your sports, brand or agency connected to the potentially vast quantities of money that will be spent on sport by both the public and private sector in China over the next few years?

Nicotome chewing gum brand Nicotex’s ‘U Quit. I Quit’ campaign used its sponsorship of the Indian Super League (ISL), India's professional football club franchise league, to helped Indians in their efforts to stop smoking.

Automotive manufacturer Maruti Suzuki India has struck an agreement with the Board of Control for Cricket in India (BCCI) to become an official partner of the Indian Premier League Twenty20 tournament.

The Chinese division of sports activity centre SoccerWorld has entered into a regional partnership with English Premier League football club Manchester City.

The Delhi Daredevils Indian Premier League (IPL) Twenty20 cricket franchise has renewed a sponsorship deal with air-conditioning provider Daikin.

Chinese conglomerate the Wanda Group has today (Friday) agreed a deal to become a top-tier partner of Fifa, the first major sponsorship agreement reached by world football’s governing body since Gianni Infantino replaced Sepp Blatter as president last month.

The Formula E electric car-racing championship has confirmed that telecommunications provider HKT has signed up as the title sponsor of the inaugural Hong Kong ePrix next season.

The PyeongChang organising committee for the 2018 Olympic and Paralympic winter Games (Pocog) has strengthened its domestic sponsorship portfolio by agreeing a new deal with South Korean conglomerate Lotte Group.

Japanese internet solutions company Z.com has entered into a partnership with the Vietnam Football Federation, under which it will sponsor the country’s national team.

Beijing Guoan has become the latest Chinese Super League football club to partner with Home Credit Group after signing a three-year sponsorship deal with the global consumer finance provider.

Korean automotive manufacturer Hyundai has signed on as an official partner of the Board of Control for Cricket in India.

Automotive parts manufacturer Bridgestone has signed up as a gold partner of the Tokyo 2020 Paralympic Games in Japan.