Asia
Speedo in sync with China Swimming
Swimwear manufacturer Speedo has renewed its partnership with the China Swimming Association until 2017.
Tokyo 2020 adds Rakuten to growing partner list
Japanese commercial electronics company Rakuten has been added to the list of official bid partners for Tokyo 2020, the city’s bid to host the 2020 Olympic Games.
Indian Badminton League secures Vodafone as title sponsor
Telecommunications firm Vodafone India has been announced as the title sponsor of the new Indian Badminton League competition.
Grand Sport Group extends backing of Thai Olympic Committee
Grand Sport Group has agreed a new four-year sponsorship contract with the National Olympic Committee of Thailand (NOCT), according to the Bangkok Post newspaper.
Nike renews India football deal
Nike has signed an agreement with the All India Football Federation to remain as the official apparel sponsor of its national team until 2017.
ITTF and GAC Group serve up naming rights renewal
The International Table Tennis Federation has agreed an extension with its World Tour title sponsor the Guangzhou Automobile (GAC) Group until 2015.
NVC dives into title sponsorship of Fina series
The International Aquatics Federation (Fina) has agreed a four-year deal for Chinese lighting manufacturer NVC Lighting to become the title sponsor of its Diving World Series.
Shell seals MotoGP race rights in Malaysia
Motorcycle lubricant brand Shell Advance has agreed a two-year deal with MotoGP commercial rights holder Dorna Sports to renew its title sponsorship of the series’ Malaysian Grand Prix.
AirAsia welcomes Singapore FA aboard
Low-cost airline AirAsia has sealed a three-year sponsorship with the Football Association of Singapore worth S$1.8m (€1.1m/$1.4m).
Panasonic’s Sochi deal underlines importance of Russia
Panasonic is targeting growth in the Russian market with its supplier deal for the 2014 winter Olympics in Sochi, the electronics brand told Sports Sponsorship Insider this month.
World Snooker on the trail of blue-chip brands
World Snooker is in talks with six “blue-chip” brands to title sponsor the World Championship in 2014 after a disappointing sale of the property in 2013, chairman Barry Hearn told Sports Sponsorship Insider this month.
Race of Champions 2013 backed by Red Bull and Singha
Energy drinks giant Red Bull and beer brand Singha have signed up as title partners of international motor sport event the 2013 Race of Champions.
Man City teams up with GS Battery
English Premier League football club Manchester City has continued its commercial expansion into the Asian market by agreeing a partnership with car battery brand GS Battery in Thailand.
Tokyo 2020 enhances corporate support for Olympic bid
Tokyo 2020 has further expanded the roster of commercial partners for its bid to host the Summer Olympic Games by announcing interactive entertainment company Sega and life insurance firm Nippon as official bid partners.
SingTel reconnects with Singapore Grand Prix
Telecommunications company SingTel has extended its partnership with the Formula One motor racing championship to be the title sponsor of the 2013 Singapore Grand Prix.
Man City drinks up maiden Thai deal
English Premier League football club Manchester City has teamed up with est Cola for its first ever regional partnership in Thailand.
Kanbawza set to seal SEA Games sponsorship
The Kanbawza Group has entered into a memorandum of understanding with the Dentsu agency to become an official sponsor of Myanmar’s staging of the 2013 Southeast Asia (SEA) Games.
Sri Lanka Tea Board gets behind national cricket team
The Sri Lanka Tea Board has agreed a three-year deal with Sri Lanka Cricket (SLC) to become the primary sponsor of the national team in away matches.