Americas

Fast-food restaurants company Burger King has entered into a three-year partnership with National Collegiate Athletic Association broadcaster partners CBS Sports and Turner Broadcasting System to become the official quick service restaurant of the NCAA.

The World Triathlon Corporation has agreed a deal for wearable camera company GoPro to become the title sponsor of the 2013 Ironman World Championship triathlon and official camera of the Ironman World Championship.

The US arm of Chinese telecommunications company ZTE has agreed a deal to become the official smartphone provider of NBA basketball team Houston Rockets for the 2013-14 season.

Home improvement retailer Lowe’s has reached an agreement to become an exclusive national partner of the Canadian Football League.

Health care provider Kaiser Permanente has agreed a deal to become the medical provider and sponsorship partner of NBA basketball team the Sacramento Kings.

Ernest and Julio Gallo-owned drinks brand New Amsterdam Spirits has consolidated its sponsorship presence in American football’s NFL by extending its partnership with the Green Bay Packers for the new season.

Indian IT and business solutions firm Tata Consultancy Services has announced an eight-year deal to become the title sponsor of the New York City Marathon from 2014.

Building products company USG has entered into four-year sponsorship agreements with the US Olympic and Paralympic teams and the Canadian Olympic team.

Canadian telecommunications company Rogers Communications has announced a multi-year partnership with NHL ice hockey franchise Edmonton Oilers.

Online real estate company Realtor.com has agreed a deal to sponsor the San Jose Sharks ice hockey team for the 2013-14 NHL season.

North American ice hockey league the NHL has reached a deal with Pfizer Consumer Healthcare to make the company’s pain relief brand Advil an official partner for its 2013-14 season.

Financial services group Symetra has renewed its title sponsorship of the Ladies Professional Golf Association’s developmental tour until the end of the 2017 season.

American motor racing series IndyCar has announced that clothing company Izod will conclude its title sponsorship of the championship at the end of the current 2013 season.

Chicago-based BMO Harris Bank has announced a sponsorship agreement with NHL ice hockey franchise St Louis Blues.

NFL American football franchise Tampa Bay Buccaneers has signed a multi-year sponsorship agreement with business-to-business communications specialist Level 3 Communications.

New York-based Delta Air Lines has reached a deal to become the official airline of Syracuse University Athletics.