Americas
Samsung deal takes CBF past $100m per year
A deal last month with consumer electronics company Samsung lifted sponsorship revenue for the Brazilian football federation, the Confederação Brasileira de Futebol, to more than $100m (€73.5m) per year.
NFL International Series income matches rise in games
The National Football League’s International Series generated a 35 per cent increase in sponsorship income in 2013 compared to 2012, Marc Reeves, the league’s international commercial director, told Sports Sponsorship Insider this month.
SAP seals wide-ranging Madison Square Garden partnership
German software firm SAP has sealed a long-term technology and marketing partnership to become a signature partner of New York’s iconic Madison Square Garden.
Major Energy teams up with Knicks and Madison Square Garden
The Madison Square Garden Company has announced a multi-year marketing partnership with Major Energy to make the energy supply company the official gas and electric energy partner of NBA basketball team the New York Knicks.
Kumho retains Lakers ties
The US arm of Korean tyre manufacturer Kumho Tire has renewed its sponsorship of NBA basketball franchise Los Angeles Lakers for a fourth consecutive season.
Miami Dolphins set sail with Norwegian Cruise Line
NFL American football team Miami Dolphins has announced a sponsorship deal with cruise ship operator Norwegian Cruise Line.
Hockey Canada signs wide-ranging P&G deal
Proctor & Gamble has agreed a four-year sponsorship deal with the Hockey Canada national ice hockey governing body to support the development of the sport in the country.
Chevrolet’s deal with United a “no-brainer” says ousted GM official
Former General Motors global marketing head Joel Ewanick has described Chevrolet’s record shirt sponsorship deal with English Premier League football club Manchester United as a “no-brainer” despite the agreement reportedly playing a major part in his exit from the company.
Taco Bell feeds NBA with deal extension
Fast food chain Taco Bell has announced an expansion of its sponsorship agreement with North American basketball league the NBA, under a multi-year renewal of the deal.
NBA’s Pacers partner with state agency
State business recruitment agency the Indiana Economic Development Corporation has signed a sponsorship deal with its local NBA basketball team the Indiana Pacers.
Delta ups NHL portfolio with Sabres deal
NHL ice hockey team Buffalo Sabres has reached a deal to make Delta Air Lines its official airline for the 2013-14 season.
Title sponsor extends with Kentucky’s Sprint Cup race
Motor oil company Quaker State has agreed a deal to extend its title sponsorship of the Nascar Sprint Cup Series race at Kentucky Speedway through 2018.
Cruzeiro signs sound insurance policy with Zurich deal
Campeonato Brasileiro Serie A football club Cruzeiro has agreed a new sponsorship deal with Swiss insurance giant Zurich.
FlexPrint signs Phoenix Suns extension
Print services provider FlexPrint has retained the naming rights to the Phoenix Suns’ exclusive courtside hospitality area under a new partnership with the NBA basketball team.
Bell strengthens basketball presence with NBA tie-up
Canadian telecommunications company Bell has enhanced its commitment to basketball in the country by agreeing a multi-year strategic partnership with the NBA.
Mondelez scores wide-ranging US soccer deal
Sweet and savoury snack manufacturer Mondelez International has agreed a sponsorship deal with Soccer United Marketing, the commercial arm of Major League Soccer, encompassing a range of tie-ups across football in the United States.
Incapital renews sponsorship of Florida Panthers
Financial services provider Incapital has announced it will sponsor NHL ice hockey team Florida Panthers for a third consecutive year.
Lenox Hill teams with NY Rangers and Madison Square Garden
The Lenox Hill Hospital has become the exclusive official hospital of NHL ice hockey team New York Rangers after signing a multi-year marketing partnership with the Madison Square Garden Company.