Americas

Football
Finance & Law

The two collectives of Campeonato Brasileiro Série A and B teams seeking to drive plans for a new Brazilian football league system have this week made new financial offers in a bid to entice rival clubs …
Basketball

The NBA generated $760.3m in sponsorship income in 2022-23, renewing four contracts and agreeing two new deals with Hisense and Sorare. Matthew Glendinning provides detailed analysis of its commercial portfolio.
US College Sport
Sponsorship & Marketing

US college sports conference Big 12 has announced plans to create an internal commercial sales division for the first time in its 27-year history
Baseball
Sponsorship & Marketing

Major League Baseball (MLB) and the MLB Players Association (MLBPA) have announced a new agreement designed to improve player marketing through league sponsors and third-party league relationships
Basketball
Sponsorship & Marketing

The National Basketball Association has announced that Michelob Ultra will be the exclusive and worldwide official beer partner of the NBA, WNBA, NBA G League, NBA 2K League, USA Basketball, and Basketball…
Golf
Sponsorship & Marketing

The United States Golf Association has announced a multi-year extension with Cisco as the official technology partner of the USGA and its championships
Football
Sponsorship & Marketing

Soccer United Marketing (SUM), the commercial arm of Major League Soccer and the Mexican Football Federation (FMF), have agreed a multi-year sponsorship agreement with La Verde Gas Station and Convenience…
Football
Sponsorship & Marketing

Frito-Lay North America, the convenient foods division of PepsiCo, has continued its relationship with Fifa by becoming a sponsor of this summer’s Women’s World Cup.
Golf
Sponsorship & Marketing

Ryder Cup Europe and the PGA of America have announced that Hilton has upgraded its sponsorship of the 2023 Ryder Cup to Worldwide Partner
Football
Sponsorship & Marketing

Major League Soccer has announced a multi-year sponsorship extension with retail store Home Depot, which will continue as the league's official home improvement retailer
Football
Attendance

National Women's Soccer League side NJ/NY Gotham FC has announced a "strategic partnership" with SL Benfica of the Campeonato Nacional Feminino
Baseball
Sponsorship & Marketing

Major League Baseball's Detroit Tigers have announced an expanded sponsorship with Michigan supermarket chain Meijer in a multi-year deal that will see the brand's logo appear on the team's uniform sleeve
Football
Sponsorship & Marketing

The Leagues Cup, the tournament involving 47 teams across Major League Soccer (MLS) and Mexico’s Liga MX, has announced Adidas as an Official Partner and Official Match Ball Provider in a multi-year a…
Golf
Sponsorship & Marketing

The PGA Tour has announced that Coca-Cola has renewed its sponsorship of the Tour Championship in a deal that runs through the 2027 tournament and signed a five-year agreement to keep Coca-Cola as the…
Basketball
Sponsorship & Marketing

Insurance company State Farm has been announced as the title sponsor for the Women's National Basketball Association's Friday Night Spotlight on ION for the 2023 season
Football
Finance & Law

Chile's Asociación Nacional de Fútbol Profesional (ANFP) is the latest professional football league to be seeking outside investment for a stake in its media rights, it has been reported.
American Football
Fan Engagement

The National Football League (NFL) has today (Tuesday) announced the expansion of its Global Markets Program, with the New Orleans Saints joining by becoming the first franchise to be awarded the French…
Multiple Sports
Sponsorship & Marketing

Delta Air Lines and Los Angeles-based live sports and entertainment company AEG Global have extended their relationship with a multi-year renewal