Spanish LaLiga

Football
Sponsorship & Marketing

Spanish LaLiga team Athletic Club de Bilbao has agreed a new shirt sponsorship deal with crypto payments platform B2BinPay, as it seeks to drive commercial revenue through a new strategic plan
Football
Media

Mexican pay-television sports channel Afizzionados has added Spanish LaLiga club FC Barcelona to its portfolio of sponsorship deals with major European teams
Football
Sponsorship & Marketing

Spanish LaLiga team Club Atlético Osasuna has signed up Kosner and HR Motor as new shirt sponsors.
Football
Sponsorship & Marketing

Spanish LaLiga club Getafe has agreed a 15-year strategic partnership with premium experiences company Legends focused on maximising its commercial offering and enhancing the fan experience
Football
Sponsorship & Marketing

Spanish LaLiga club RCD Mallorca has agreed a new stadium naming rights deal with the Council of Mallorca after a previous sponsorship agreement was terminated
Football
Sponsorship & Marketing

Spanish LaLiga club FC Barcelona has extended and expanded its regional sponsorship deal with South Korean lubricants company SK Enmove
Football
Licensing & Merchandising

FC Barcelona has engaged the international division of US premium experiences company Legends to help drive greater revenue at the renovated Camp Nou stadium, while the Spanish LaLiga team has opted to…
Multiple Sports

Aim Sport and Supponor in bitter legal dispute with millions at stake Switch to software-based service should remove gremlins plaguing digital replacement technology
Football
Sponsorship & Marketing

Italian fashion house Zegna has signed as the ‘Official Luxury Travelwear’ sponsor of Real Madrid for the men's and women's first team football squads and the men's basketball team.
Football
Sponsorship & Marketing

Spanish LaLiga club Cádiz CF has agreed a deal making Khalifa Capital its main sponsor for the 2022-23 season.
Football
Sponsorship & Marketing

The Council of Mallorca has scrapped a stadium naming rights deal with LaLiga club RCD Mallorca following a political dispute over the use of funds allocated to promote tourism to the Spanish island
Football
Sponsorship & Marketing

Spanish LaLiga club Real Madrid has agreed a global sponsorship deal with pharmaceuticals company Cantabria Labs. The initial three-year contract will cover both the men’s and women’s first teams. Th
Football
Sponsorship & Marketing

The Sportfive agency facilitated the highly-lucrative main shirt sponsorship agreement between Spanish football club Atlético de Madrid and the cryptocurrency investment app WhaleFin, which was confirmed …
Football
Sponsorship & Marketing

Spanish LaLiga club Elche has extended its main shirt sponsorship deal with real estate developer TM Grupo Inmobiliario for a seventh consecutive season
Football
Sponsorship & Marketing

Japan’s Taica Corporation has extended its main shirt sponsorship with Spanish LaLiga club Real Mallorca to promote its aGEL (Alpha Gel) shock absorption brand for another season.
Football
Sponsorship & Marketing

Spanish LaLiga football club Sevilla has signed European brokerage company Degiro as its new main global sponsor
Football
Sponsorship & Marketing

The logo of UNHCR, the United Nations refugee agency, will feature on FC Barcelona’s back-of-shirt branding position for the next four seasons.
Football

In April 2021, Audi Spain launched a local market strand of the auto brand’s new global ‘Future Is An Attitude’ brand platform by leveraging its partnership with Real Madrid CF to roll out a YouTube video series called ‘Let’s Dream About The Future’ which saw four current players interviewed about their hopes for the future and their understanding of the term ‘progress’.