Spanish LaLiga
Socios.com adds Sevilla, Udinese to football portfolio
Socios.com, the fan token provider, has agreed new deals with Sevilla and Udinese involving shirt and training kit sponsorship, respectively, as it furthers its presence in the European football market
Cazoo adds Real Sociedad shirt deal to football sponsorship portfolio
British online car retailer Cazoo has continued to build its significant sports sponsorship presence by agreeing to become the main partner of Spanish football club Real Sociedad
Barcelona cancels Ownix NFT deal after consultant arrested, renews Serveto agreement
FC Barcelona has cancelled an agreement with NFT marketplace Ownix with immediate effect after a consultant working for the company was arrested over allegations of fraud and sexual offenses
Real Madrid, Adobe CRM deal will enable more targeted content and advertising
Real Madrid and US-based multinational computer software company Adobe are claiming that the brand’s new supplier sponsorship deal with the club could eventually allow it to personalise content and sponsorship m…
Celta Vigo signs AIX as new sleeve sponsor
Spanish LaLiga football club Celta Vigo has agreed a three-year deal making United Arab Emirates-based financial services company AIX Investment Group its new sleeve sponsor
Sportfive negotiates six LaLiga club deals with forex broker IC Markets
Australia-based retail forex broker IC Markets has signed sponsorship deals with six Spanish LaLiga clubs for the remainder of the 2021-22 season
Fitness equipment supplier Argysan signs with high-flying Real Sociedad
Spanish fitness equipment and swimming pool provider Argysan has reached a four-season sponsorship agreement, from 2021-22 to 2024-25, with the LaLiga club Real Sociedad
CaixaBank extends with Osasuna for four more years
Spanish bank CaixaBank has renewed as an official sponsor of Spanish LaLiga club Atlético Osasuna for the next four seasons.
Finetwork fills main shirt position at Real Sociedad
Spanish LaLiga club Real Sociedad has concluded its search for new main shirt sponsor, having reached an agreement with mobile operator Finetwork for the remainder of the 2021-22 season.
Bitci-Cádiz deal keeps pressure on Socios in Spanish market
Spanish LaLiga club Cádiz CF has named Turkish blockchain company Bitci as its new front-of-shirt sponsor, replacing betting operator Dafabet from last season.
Barça commercial director ‘quits’ as pressure builds on main shirt deal
Jordi Camps, the commercial director and head of global partnerships for Spanish LaLiga club Barcelona, will resign at the end of this month, according to Spanish media sources
Mallorca snags Japanese brand aGEL as main shirt sponsor
Japanese technology company Taica Corporation has been named as the new global main sponsor of Spanish LaLiga club RCD Mallorca through its silicone-based product brand αGEL (Alpha GEL).
Valencia signs Zumub as nutrition sponsor
Spanish LaLiga club Valencia CF has made sports supplement supplier Zumub its nutrition sponsor for this season.
The deal will see Zumub help the players in their sports preparation
Levante replaces Betway with Gedesco, but four LaLiga clubs still without shirt deals
Spanish fintech company Gedesco has become the main shirt sponsor of Spanish LaLiga club Levante UD for the 2021-22 season
All change at Real Betis as LegacyFX replaces Bitci on back of shirt
Trading platform LegacyFX has become the new back-of-shirt sponsor for Spanish LaLiga club Real Betis in a two-year deal, from 2021-22 to 2022-23, with an option to extend
Fintech firm Naga replaces MarathonBet on Sevilla shirt front
Investment platform Naga as become the main sponsor of Spanish LaLiga club Sevilla in a multi-year deal
CaixaBank adds Alavés to extensive Spanish club portfolio
Spanish bank CaixaBank has signed as an official sponsor and financial partner of Spanish La Liga club Deportivo Alavés for the next four seasons.
Allianz widens Barcelona sponsorship from regional to global deal
Insurance group Allianz has upgraded its sponsorship of Spanish LaLiga club Barcelona from a regional deal to a global agreement