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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Everton latest club to launch Socios fan tokens, Burnley signs Pulseroll
English Premier League club Everton will launch fan tokens for the first time through an agreement with global blockchain provider Chiliz.
The $EFC Fan Token will soon be launched via the Socios.
Wolves sign Sportsbreaks.com agreement ahead of new season
Wolverhampton Wanderers has become the latest English Premier League football club to sign Sportsbreaks.com to its sponsorship portfolio
Sportitalia extends Italian youth football rights, Crypto.com to sponsor Serie A’s VAR
Sportitalia, the multi-sport broadcaster, has retained its domestic rights to the Primavera youth football competitions operated by Lega Serie A
Visit Rwanda extends Arsenal shirt sleeve deal, despite President’s criticism of club
English Premier League club Arsenal has renewed its shirt sleeve sponsorship deal with ‘Visit Rwanda’, the promotional message of the east African country’s tourist board.
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