French Ligue 1
Sportfive brokers Lyon-OOGarden and McDonald’s deals, PSG signs supplier agreement
Online garden products company OOGarden has acquired back-of-shirt sponsorship rights at French Ligue 1 club Olympic Lyonnais
Messi inspires major uplift in PSG’s premium tier with Crypto.com deal
The ‘Messi effect’ has kicked in at Paris Saint-Germain with cryptocurrency exchange Crypto.com
BrawlStars – Supercell & Paris Saint-Germain
Mobile game developer Supercell’s three-season partnership with PSG involved management-level learnings as well as direct promotion for the sponsor’s Brawl Stars game.
Dior replaces Hugo Boss at PSG in sponsorship rights fee upgrade
Fashion house Dior has signed a two-season sponsorship with French Ligue 1 club Paris Saint-Germain, replacing Hugo Boss as the main fashion supplier for the club
Playbetr lucks out with pre-Messi PSG sponsorship deal
Latin American online betting operator Playbetr has enjoyed a slice of good fortune by signing up as a regional sponsor of Paris Saint-Germain just before Argentinian superstar Lionel Messi joined the…
HotForex renewal adds momentum to PSG’s pre-season sponsorship drive
Global multi-asset broker HotForex has renewed its sponsorship agreement with Ligue 1 club Paris Saint-Germain ahead of the 2021-22 season
Winamax adds main shirt rights at Bordeaux to Ligue 1 club portfolio
French Ligue 1 club Girondins de Bordeaux has named betting operator Winamax as the club’s new main shirt sponsor for the next three seasons, from 2021-22 to 2023-24.
Pursuit of early mover Autohero pays off for PSG
Paris Saint-Germain’s recent sponsorship deal with German online car retailer Autohero has highlighted the importance of approaching emerging sector brands early in their growth cycle, according to Marc A…
Deloitte European football study: Covid sparked 13-per-cent market contraction
The Covid-19 pandemic resulted in the European football market contracting 13 per cent to overall revenues of €25.2bn ($29.9
PSG drives away with Autohero, claims first with Geekvape deal
French Ligue 1 football club Paris Saint-Germain has agreed new sponsorship deals with online used cars platform Autohero and vaping brand Geekvape
Monaco shirt rights acquired by eToro, Fedcom switches to ‘Legacy Partner’ role
Multi-asset investment platform eToro has upgraded its relationship with French Ligue 1 outfit AS Monaco to become the club’s main shirt sponsor.
MG Motor France acquires sleeve rights at Lyon in Sportfive-brokered deal
MG Motor France has signed a three-year shirt sleeve deal with French Ligue 1 club Olympique Lyonnais in a deal brokered by the Sportfive agency
Sokin adds AS Monaco to football club portfolio
Fintech company Sokin has been named as the new 'Official Global Payments and FX Money Transfer Partner' of French Ligue 1 club AS Monaco
Aésio Mutuelle extends shirt sponsorship with Saint-Étienne in Sportfive-brokered deal
Mutual insurance company Aésio Mutuelle has extended its front-of-shirt sponsorship with French Ligue 1 club AS Saint-Étienne in a deal brokered by the club’s exclusive marketing agency Sportfive.
Swedish sports apparel brand Craft makes first French football move with Toulouse
Swedish endurance sports apparel brand Craft will become kit supplier to French Ligue 2 club Toulouse FC from next season
Allianz extends stadium naming rights agreement for Nice’s Allianz Riviera
The French arm of insurance company Allianz has extended its naming rights deal for the Allianz Riviera, home ground to the French Ligue 1 club OGC Nice, until 2030
Digital pop culture platform Konbini sponsors Lyon in short-term deal
French digital pop culture website Konbini has become the media partner of French Ligue 1 club Olympique Lyonnais until the end of the 2020-21 season
Bordeaux activates virtual overlay technology in Yibo betting sponsorship
French Ligue 1 club Girondins de Bordeaux has signed a regional betting sponsorship, including visibility rights on virtual LED boards, with Asian betting market brand Yibo