Dior replaces Hugo Boss at PSG in sponsorship rights fee upgrade

Photo: PSG

Fashion house Dior has signed a two-season sponsorship with French Ligue 1 club Paris Saint-Germain, replacing Hugo Boss as the main fashion supplier for the club.

SportBusiness understands from industry experts that Dior’s ‘official wardrobe’ deal is an upgrade on the Hugo Boss agreement.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here