Formula One
Toro Rosso partners up with RDS
Formula One motor-racing team Toro Rosso has agreed a new partnership with Japanese design and technology company, RDS
Alfa Romeo targets youth audience with Little Mole partnership
Formula One motor-racing team Alfa Romeo Racing has partnered up with cartoon character Little Mole in an effort to reach out to a young audience
McLaren’s Petrobras deal comes under scrutiny
The future of Petrobras’ sponsorship deal with Formula One motor-racing team McLaren has come under further doubt after Brazil’s President, Jair Bolsonaro, claimed that he has directed that the oil com…
Betsson Group of gaming brands signs with Alfa Romeo Racing
Formula One’s Alfa Romeo Racing team has signed up its first betting partner – the Betsson Group of sports betting and casino gaming sites – in a Europe-only deal.
A
McLaren signs major deal with Arrow Electronics, appoints new marketing chief
Formula One team McLaren Racing has signed a long-term commercial partnership with technology and innovation company Arrow Electronics
Waze signs new mobility partnership with French Grand Prix
Google-owned navigation app Waze has signed a new partnership with the 2019 French Grand Prix
McLaren Racing adapts to corporate aims of BAT, Coca-Cola
Formula One team McLaren Racing has raised more than £10m (€11.6m/$12.9m) through new deals with British American Tobacco and US soft drink giant Coca-Cola, according to industry sources.
Mission Foods partners McLaren in Indy 500 and Formula One
Global tortilla and wraps company Mission Foods has signed a partnership deal covering McLaren’s motorsports teams at both the 2019 Indianapolis 500 and in Formula One.
FT enters Formula One with Williams
Formula One motor-racing team Williams has agreed a multi-year partnership with UK newspaper the Financial Times
SportPesa gets first-year discount in Racing Point F1 title deal
Kenyan bookmaker SportPesa is paying $8m (€7.1m) in year one of its two-year title sponsorship deal with Formula One team Racing Point, and $12m in year two, SportBusiness Sponsorship has learned.
Renault Sport and DuPont target innovation through new partnership
Renault Sport Racing, the motorsport operation of the French automotive manufacturer, has agreed a multi-year strategic technical partnership with US conglomerate DuPont
Coca-Cola extends with McLaren F1 in multi-brand campaign
Coca-Cola has extended its partnership with the McLaren Racing team for the 2019 Formula One season, after a successful pilot programme in 2018
FIA chief backs WHO moves against tobacco company sponsorship
The World Health Organisation has thrown the spotlight on tobacco company partnerships with motorsports teams in a statement urging governments to enforce bans on tobacco advertising at sporting events
Tata Communications takes on digital transformation role at Williams F1
Formula One team ROKiT Williams Racing has signed Tata Communications as its Official Digital Transformation Partner
Mission Winnow to brand Scuderia Ferrari after Australian GP
US tobacco giant Philip Morris International has confirmed that ‘Mission Winnow’ will continue as title partner of the Ferrari F1 team for 2019, despite being removed for this weekend’s season-opening Austr…
Mission Winnow dropped from Ferrari F1 team name, censored at F1.com
Tobacco giant Philip Morris International has dropped its Mission Winnow branding from the Scuderia Ferrari Formula One team name, and the logo has been censored at Formula1.com
Alfa Romeo pays Sauber extra for full team rights in 2019
Italian carmaker Alfa Romeo is understood to have paid an extra $5m (€4.4m) per year to upgrade from title sponsor of the Sauber Formula One Team to full team rights.
Konecranes adds Mercedes deal to Bottas backing
Finnish lifting equipment manufacturer Konecranes has agreed a partnership with Formula One motor-racing team Mercedes