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McLaren signs major deal with Arrow Electronics, appoints new marketing chief

Formula One team McLaren Racing has signed a long-term commercial partnership with technology and innovation company Arrow Electronics.

Under the wide-ranging deal, Arrow’s services and solutions will be integrated into the McLaren Racing team’s operations.

The McLaren Group, which includes McLaren Automotive and McLaren Applied Technologies, will also utilise Arrow technology and expertise.

The Arrow brand will feature prominently on the two McLaren race cars, with the logo positioned on the bonnet of the car underneath major technology partner Dell Technologies, on the engine cover and the overalls of drivers Carlos Sainz and Lando Norris.

Read this: Dell Technologies joins top echelon at McLaren

Arrow will also have branding on the McLaren race car when the team competes in the Indy 500 IndyCar Series event in Indianapolis this month.

Other technology brands in McLaren’s portfolio include Dell Technologies, business software provider SAP and IT solution companies It Lab and Wipro.

Read this: McLaren Racing adapts to corporate aims of BAT, Coca-Cola

In a separate move, McLaren Racing has appointed Mark Waller to the new role of managing director, sales and marketing, overseeing all aspects of the company’s commercial and marketing activity. He will report to McLaren Racing chief executive Zak Brown.

Waller is currently the executive vice president of international at the NFL, driving growth of the NFL outside the US. He previously served as the NFL’s chief marketing officer from 2009 to 2014.

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