Formula 1
Scuderia AlphaTauri signs Fantom as global sponsor after short-term 2021 deal
Formula 1 team Scuderia AlphaTauri has signed a global sponsorship deal with smart contract platform Fantom
Williams claims victory in arbitration case against former title sponsor ROKiT
Formula 1 motor-racing team Williams is poised for a cash injection after reportedly securing victory in an arbitration case against former title sponsor, the ROKiT conglomerate
Ferrari signs top-tier deal with blockchain specialist Velas Network
Formula One’s Scuderia Ferrari has added a new premium partner to its sponsorship portfolio in the form of blockchain and non-fungible token (NFT) technology specialist Velas Network.
Santander returns as Ferrari sponsor with carbon neutral emphasis
Spanish financial services company Banco Santander has today (Tuesday) announced a return to Formula 1 motor racing team Ferrari by agreeing a new multi-year sponsorship deal that is designed to support…
Mercedes F1 under pressure to scrap Kingspan sponsorship
The Mercedes Formula 1 team is under pressure to reverse its sponsorship agreement with building materials company Kingspan, following protests over the sponsor’s connection to the Grenfell Tower disaster.
PKN Orlen retains Alfa Romeo Racing title rights through 2022
The Sauber Group-owned Swiss Formula 1 team Alfa Romeo Racing has renewed its title sponsorship deal with Polish petroleum company PKN Orlen.
McLaren Racing signs DataRobot as latest sponsor from tech sector
McLaren Racing has signed a new sponsorship agreement with AI cloud platform DataRobot
Innovation & Passion – UPS & Scuderia Ferrari
In September 2021, UPS tasked CSM to activate its Ferrari partnership to boost the brand both globally and in key markets.
Dell extends with McLaren F1, Medallia and EasyPost make sponsorship debuts
Technology company Dell Technologies has signed a multi-year extension to its sponsorship deal with McLaren Racing, an association which began in 2018
PokerStars named as F1’s Europe-facing betting sponsor until 2023
Formula 1 has confirmed online betting brand PokerStars as its exclusive Europe-facing betting sponsor in a deal brokered by the motorsport’s global data and betting sponsorship rights partner Interregional S…
F1 extends Fanatics merchandising deal following strong 2020 sales
Formula 1 has announced a multi-year extension to its e-commerce and manufacturing deal with licensed sports merchandise operator Fanatics
McLaren enters NFT space with Tezos
McLaren Racing, which operates teams in the Formula 1 and IndyCar motor-racing championships, will launch a non-fungible token (NFT) platform through a deal with blockchain network Tezos
ISG strengthens position in European football with Samson acquisition
Interregional Sports Group has strengthened its position in the European football rights market by agreeing a deal to acquire sports sponsorship agency Samson Sport Consultancy
Signs of F1 recovery as Q1 revenues hit $180m, operating loss cut
Formula 1 has shown signs of emerging from the Covid-19 crisis after reporting revenues of $180m (€148.4
Formula 1 adds Workday as regional sponsor in UK, Germany
Formula 1 has signed up finance and human resources company Workday as a regional sponsor
TAG Heuer extends with Red Bull Racing Honda
Luxury watch brand TAG Heuer has extended its sponsorship of the Red Bull Racing Honda Formula 1 team until 2024
Oracle joins Red Bull Racing in ‘hugely significant partnership’
The Red Bull Racing Honda Formula 1 team has secured a "hugely significant partnership" with US-based software brand Oracle Cloud Infrastructure
Formula 1 adds to supplier tier with Drive Coffee deal
Formula 1 has added to the supplier tier of its sponsorship portfolio by signing up Drive Coffee as its Official Coffee Provider