FA Women's Super League
WSL title sponsor Barclays buoyed by knock-on effect of England’s Euro 2022 triumph
Barclays group head of sponsorship Tom Corbett has said he is delighted with the knock-on effects of the Lionesses’ Uefa Euro 2022 victory, and admits the brand had no idea of the explosion in women’s foo…
Nike builds on FA relationship with ball supply deal for women’s competitions
US sportswear and equipment company Nike has expanded its relationship with the Football Association (FA) by agreeing a multi-year deal to become the official ball supplier to the Women’s Super League (…
Barclays doubles women’s game investment in FA renewal, extends with Premier League
British bank Barclays has increased its sponsorship investment across UK football through renewals of its deals with the Football Association (FA) and the Premier League
You First brokers Herbalife Nutrition deal with Tottenham Hotspur Women
Tottenham Hotspur has named Herbalife Nutrition as the official nutrition partner to the club’s women’s team ahead of the upcoming 2021-22 Women's Super League season.
You Are Football – HSBC & Tottenham Hotspur
In late 2019, HSBC kicked off its Tottenham Hotspur activations with a campaign celebrating the club’s women’s team’s first season in the FA Women’s Super League.
FA’s Simmons: WSL can be self-sustainable after ‘couple of media-rights cycles’
The Women’s Super League, the top tier of women’s club football in England, still needs to go through a number of media-rights cycles before it is able to become self-sustainable, according to director of …
Chelsea FC Women signs N+1 Singer as first shorts sponsor
Women’s Super League club Chelsea FC Women has signed London-based investment bank N+1 Singer as the club’s first shorts partner.
Manchester City Women sign Salento Creazioni Moda as first formal wear sponsor
Manchester City Women's Football Club has signed up Italian fashion house Salento Creazioni Moda as a sponsor of its women’s team.
West Ham United Women sign sock tie sponsorship with Bartercard
Premier League club West Ham United has signed up trading platform business trading platform Bartercard as a sponsor of its women's team
FA extends with key women’s football sponsor Continental Tyres
The English Football Association has extended its long-term agreement with German tyre company Continental. The deal, which focuses on women’s football, will now run until September 2021.
Joie, Standard Chartered take top spots at Liverpool FC Women
Liverpool FC Women has named Joie as its new Principal Partner and moved men’s team shirt sponsor Standard Chartered to the front-of-shirt position.
Free-to-air TV coverage ‘critical’ for women’s football sponsorship – FA’s Simmons
Free-to-air TV coverage will be “critical” for the continued growth of women’s football sponsorship, according to the director of the women’s game in England. Aft
Mastercard partners with women’s teams at Arsenal, Olympique Lyonnais
US financial services firm Mastercard has strengthened its commitment to women’s football after signing new partnerships with Arsenal and Olympique Lyonnais.
Barclays pays up to seize Women’s Super League opportunity
The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.
Manchester City’s women’s team extends with Pioneer
FA Women’s Super League football club Manchester City has extended its partnership with audio visual provider, Pioneer Group.