FA Women's Super League

Football

Mobile network Three has refocused its relationship with Chelsea FC so that it now places even more of an emphasis on the club’s women’s team. The deal is the largest women-specific sponsorship agreement the club has agreed to date.
Football
Sponsorship & Marketing

Women’s Super League sides Chelsea Women and Crystal Palace Women have broken new ground, announcing their first-ever standalone training kit and front-of-shirt sponsorship deals, respectively.
Football
Industry Moves

Zarah Al-Kudcy, the commercial director for reigning WSL champion Chelsea Women, is leaving the club to become the chief revenue officer for NewCo, the independent body set up to run the top-flight women’s league and the second-tier Women’s Championship.
Football
Sponsorship & Marketing

AXA has secured pitch-side access to club training sessions as part of a four-year sponsorship renewal with Liverpool FC’s men’s and women’s teams.
Football
Sponsorship & Marketing

Sponsorship rights fees in women's football are rising on a growing set of commercial objectives from brands.
Football
Sponsorship & Marketing

Global bank Barclays is believed to be close to finalising a title sponsorship renewal with the Women’s Super League (WSL). The Daily Telegraph has reported that the bank is set to pay £9m ($11.4m/€10.5m)
Football

Škoda is using its sponsorship deal with Women’s Super League (WSL) side Chelsea Women to develop brand awareness and consideration, as well as target female consumers and family audiences.
Football

AXA acquired the naming rights to Liverpool Women’s new Melwood Training Centre to support a global campaign targeting female consumers, according to Virginie Berçot, global brand director for the French multinational insurance firm.
Football

Chelsea Women's new commercial director Zarah Al-Kudcy describes the sponsorship proposition for the reigning WSL champions and the differences from her previous role as head of commercial partnerships at Formula 1.
Football
Sponsorship & Marketing

Barclays group head of sponsorship Tom Corbett has said he is delighted with the knock-on effects of the Lionesses’ Uefa Euro 2022 victory, and admits the brand had no idea of the explosion in women’s foo…
Football
Sponsorship & Marketing

US sportswear and equipment company Nike has expanded its relationship with the Football Association (FA) by agreeing a multi-year deal to become the official ball supplier to the Women’s Super League (…
Football
Sponsorship & Marketing

British bank Barclays has increased its sponsorship investment across UK football through renewals of its deals with the Football Association (FA) and the Premier League
Football
Sponsorship & Marketing

Tottenham Hotspur has named Herbalife Nutrition as the official nutrition partner to the club’s women’s team ahead of the upcoming 2021-22 Women's Super League season.
Football

In late 2019, HSBC kicked off its Tottenham Hotspur activations with a campaign celebrating the club’s women’s team’s first season in the FA Women’s Super League.
Football
Finance & Law

The Women’s Super League, the top tier of women’s club football in England, still needs to go through a number of media-rights cycles before it is able to become self-sustainable, according to director of …
Football
Sponsorship & Marketing

Women’s Super League club Chelsea FC Women has signed London-based investment bank N+1 Singer as the club’s first shorts partner.
Football
Sponsorship & Marketing

Manchester City Women's Football Club has signed up Italian fashion house Salento Creazioni Moda as a sponsor of its women’s team.
Football
Sponsorship & Marketing

Premier League club West Ham United has signed up trading platform business trading platform Bartercard as a sponsor of its women's team