A change in strategy at AB InBev has let in Carling to exploit FA Cup rights, while Budweiser supports the England national teams and holds Wembley Stadium pouring rights. Matthew Glendinning reports.
The women’s team of English football club Everton has expanded its association with digital and telecommunications company MegaFon.
Round-Up: ATP Cup talks continue, English football schedule unveiled, FanCode gets MLB rights, and more
Tennis Australia is keen on hosting the second edition of the ATP Cup next year in Perth, Brisbane and Sydney, and is in talks with the Association of Tennis Professionals about doing so
The 2020 FA Cup Final will be known as the Heads Up FA Cup Final after title sponsor Emirates, the Dubai-based airline, donated its naming rights to the mental health awareness campaign
Food delivery company Deliveroo has agreed a deal to become an official partner of England’s national football teams and the FA Cup club competition.
Championship football club Swansea City has unveiled Events DC, the official convention and sports authority for Washington, DC, as its first-ever sleeve sponsor for the FA Cup competition
Premium beer brand Budweiser has overcome fierce competition in the Football Association’s beer category to become the sole beer partner, taking all three key assets in the portfolio.