English Premier League
Manchester City signs up HWT Clinic as 17th regional sponsor
English Premier League club Manchester City has struck a multi-year regional sponsorship with Turkish hair transplant sector brand HWT Clinic
ICM.com named Newcastle sleeve sponsor in WH Sports Group-brokered deal
English Premier League club Newcastle United has signed a new shirt sleeve sponsorship with global investment house ICM.com in a two-season deal, from 2020-21 to 2021-22
LT signs up as Villa sleeve sponsor, Acronis adds Southampton to European portfolio
English Premier League club Aston Villa has signed Asian betting operator LT as the club’s new shirt sleeve sponsor.
Sponsorship network expanded by eToro in 12 deals in English and German football
Global investment platform eToro has launched 12 new sponsorships across the UK and Germany, as the brand expands its investment in football clubs across Europe
Covid-19 ‘strengthens partnerships and accelerates digital innovation’ in Asian sponsorship
The Covid-19 pandemic has strengthened partnerships and accelerated digital innovation in sports sponsorships involving Asian or Asia-facing brands, according to sponsorship experts at this week’s All T…
Parimatch signs training wear sponsorship at Leicester City
Cyprus-based betting company Parimatch has signed as Premier League club Leicester City’s as it new ‘Official First Team Training Wear Partner’ ahead of the 2020-21 season.
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Sleeve sponsor SnickersUK.com joins Amex on Brighton shirt to make local double
Workwear brand SnickersUK.com has upgraded its sponsorship of English Premier League football club Brighton & Hove Albion by taking the official sleeve sponsor position for the men’s team this season.
Libertex replaces eToro at Spurs in deal brokered by Sportquake
English Premier League club Tottenham Hotspur has signed international trading platform Libertex as its 'Official Trading Partner'
Fulham swaps betting operators in new shirt deal with BetVictor
Online gambling firm BetVictor has been named as the new shirt sponsor of Fulham, the London-based side recently promoted to England’s Premier League.
Round-Up: Hyundai breaks with FFA, Ma Guoli leaves CBA, PGA Tour to fly golfers, European football restarts, and more
Hyundai is ending its sponsorship of the Australian A-League after this season, according to the Sydney Morning Herald
Agencies launch screening tech to help sports go live after lockdown
Three UK-based sports industry agencies have joined forces to deliver Covid-19-related thermal screening at sports and events globally on a pro bono basis
Lagardère brokers West Ham sponsorship with tyre manufacturer RoadX
English Premier League football club West Ham United has added to its portfolio of official partners by agreeing a two-year deal with Chinese tyre manufacturer RoadX Tyres
Mondelēz signs multi-year Manchester United sponsorship
Premier League club Manchester United has signed a multi-year global sponsorship with major food group Mondelēz International.
New Premier League CEO Masters opposes potential ban on betting shirt sponsors
Newly-installed Premier League chief executive Richard Masters has weighed in favour of continued betting company shirt sponsorship of the league's member clubs
Newcastle supplements sponsor roster with Totum Sport deal
English Premier League football club Newcastle United has signed supplements brand Totum Sport as its latest associate partner
Newcastle United signs Loganair as airline sponsor
English Premier League football club Newcastle United has signed regional airline Loganair as its latest associate partner
Nike inks Liverpool deal for £30m per year basic fee as club eyes royalties uplift
Premier League club Liverpool has signed Nike as its official kit supplier from the 2020-21 season for a basic fee of £30m (€35.3m/$39.5m) per season, SportBusiness understands.
Manchester City agrees training kit deal with Marathonbet
Premier League club Manchester City has signed a new training kit sponsor, agreeing a deal with online gambling platform Marathonbet.