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Hasbro launches content-led campaign with Arsenal and Chelsea

(Photo by Peter Cziborra - Pool/Getty Images)

Toy brand Hasbro has launched a short-term content deal with Premier League football clubs Arsenal and Chelsea to promote a new model of its Nerf toy series called the Nerf Ultra One Blaster.

The deal was devised, brokered and executed by MediaCom’s specialist Sports and Entertainment division.

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