English Premier League

Football
Sponsorship & Marketing

Manchester City has agreed a one-year training kit sleeve sponsorship deal with betting and gaming brand LeoVegas to become the club’s ‘Official Betting Partner in Europe and Canada’. U
Football
Sponsorship & Marketing

Wellness technology company Therabody has deepened and extended its relationship with Manchester United by becoming a global partner in a multi-year agreement
Football
Industry Moves

Chelsea FC has appointed former City Football Group and EA Sports executive Damian Willoughby as its new commercial director, reuniting him with former CFG colleague Tom Glick who recently joined the London…
Football
Sponsorship & Marketing

Premier League club Aston Villa has named Asian betting brand Kaiyun as an ‘Official Principal Partner’ and ‘Official Sleeve Partner’. The
Football
Sponsorship & Marketing

English Premier League club Everton has signed fashion brand Marc Darcy as the club’s official formalwear sponsor in a multi-year deal.
Football
Fan Engagement

Former Wimbledon marketer Alex Willis will start her new role as director of digital media and audience development at the Premier League next month with the goal of “helping to drive its future relevance”.
Football
Sponsorship & Marketing

English Premier League club Liverpool has agreed a three-year extension to its sponsorship deal with skincare brand Nivea Men
Football
Media

Viaplay Group, the subscription streaming operator, has announced a multi-year endorsement and content agreement with Manchester City and Norway national team striker Erling Haaland
Football
Sponsorship & Marketing

Premier League football club Aston Villa has signed a regional sponsorship deal with crypto casino and sportsbook Duelbits
Football
Sponsorship & Marketing

English Premier League club Leeds United has agreed a two-season extension to its sponsorship deal with Chinese consumer electronics manufacturer Hisense
Football
Sponsorship & Marketing

English Premier League club Brentford has signed up e-commerce platform Aosom as a sponsor. The deal will commence immediately and run until the end of the 2023-24 season
Football
Sponsorship & Marketing

Japan’s number one beer brand Asahi Super Dry has signed as a new global sponsor of City Football Group (CFG), including Premier League champions Manchester City.
Football
Fan Engagement

Manchester United has announced a multi-year, global sponsorship deal with 5G technology provider Qualcomm Technologies that will see the company advise the club on ways to improve the connectivity at…
Football
Fan Engagement

Sports retailer JD Sports has announced deals with two English Premier League clubs ahead of the 2022-23 season, renewing a long-standing relationship with Crystal Palace and agreeing a one-year shirt…
Football
Sponsorship & Marketing

Manchester City has renewed its sponsorship agreement with sports drink and nutrition brand Gatorade for three more years from 2022-23 to 2024-25
Football
Licensing & Merchandising

Blockchain-enabled digital sports fashion platform Fancurve has made further moves into the European football market by agreeing a deal with English Premier League club Everton
Football
Sponsorship & Marketing

Newly promoted Premier League club Fulham has signed global betting firm W88 as the club’s main shirt sponsor for the 2022-23 season.
Multiple Sports
Sponsorship & Marketing

US-based Kore Software has acquired the London-based fan data management and digital marketing solutions provider, Sports Alliance.